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Target Audience Research: The Superpower for Proven Inbound Success

If you could have any superpower for your business, it should be target audience research. It’s easy and has a proven success rate. Your target[...]

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Even Loblaws Can Benefit From Trained Professional Copywriters

Even Loblaws Blue Menu Marketing Can Benefit From Trained Professional Copywriters in 2015

Meet the most popular drink in my house, Loblaws Blue[...]

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Why You Need More Than Webpages To Make An Impact Online

Sure, your webpages give titles and placeholders for all the parts of your business that users might search for (SEO copywritten web pages are even[...]

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Paying for Content? Outsourcing To Professional Copywriters

Get rid of the notion that you have to do all your marketing content yourself: you don’t and you shouldn’t. Sometimes being too close to the message[...]

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Improve Your Website Sales Potential: Your Company’s Website Is An Ongoing Investment

If you stop thinking about your company’s website as soon as it’s launched, you’ve just thrown away your investment. Your website is an ongoing[...]

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Reaching Your Target Audience By Fulfilling Their Needs - TED Blog

If you’ve struggled with trying to integrate a change in the way your organization communicates its messages in reaching your target audience, you[...]

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Blogs and Articles: How Each Impacts Your Website Content

Fresh website content keeps your site relevant with search engines and interesting to returning users. This means offering up new information[...]

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Non-Profit Organization Marketing - Reach Your Target Audience

Working in communications for a non-profit organization can be very rewarding. You get to spend your days promoting a cause like your community, your[...]

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Marketing Your Rural Business: Personal Touch and Connect Online

In the first article, 'Country Goes Viral: Marketing Your Rural Business', we discuss tools that can connect with your customers online. In this[...]

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A Beginners Guide to Marketing Your Tourist Destination

You have an amazing tourist destination that “has something for everyone”. You’re sure this place is so amazing that families will love it, your[...]

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What is an Offer, an Incentive and an Action when Email Marketing?

Email Marketing takes time and effort so you want to ensure that your reader's benefit from the information you share but also that they take[...]

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Business Networking: Don't Destroy Your Social Capital

At a business networking event this week, I witnessed someone destroy their social capital in under 10 seconds. They destroyed it so badly there was[...]

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Does your 'Call To Action' Even Work?

An effective 'call to action' on your website is NOT  the words "call me" with your contact details.

If you want to start a relationship with[...]

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