March 20, 2012
How well does your website content promote your company? 79% of people who want your service, are using the Internet to judge you.If you’re acutely aware that the flaws in your website are worse than...
February 26, 2012
Today I received either a personal or a generic email--I couldn't tell.If it had totally convinced me that it was personal, I would have taken their call to action (which was to join a certain Linked...
November 12, 2011
Social capital is important for building relationships and fostering trust within your business network and with potential customers. If you destroy your social capital, you must recognize it, reset...
November 07, 2011
An evening business workshop event to help you improve your online content writing from a website copywriter. Don't forget to register in advance, Markham! Here's what you'll learn tomorrow night:
November 01, 2011
November 4th , 9:30am – 11:30am – How To Improve Your Website Content Today, And Build Your Business Cost: $25 (PS. This session 'sold out' in Toronto!) Your website is a powerful selling tool–or is...
October 07, 2011
You might hear copywriters and graphic designers throwing creative jargon at you. One creative term is the "creative brief”. As a content writer, I also like to call this the "communications plan"...
September 23, 2011
Here's a guest post from Jill Konrath, author of SNAP Selling. She understands how to make big sales even in 2011 when you are working with an educated, disengaged consumer.As a copywriter in...
September 14, 2011
With our business seminars on website copywriting, business blogging, and sales/e-newsletter copywriting in Toronto and Kingston being such a success, we have expanded to Ottawa. All business...
April 30, 2011
It used to be that colloquial language was frowned upon. Not so anymore. Effective website writing means adding a human touch to relay your experience and trustworthiness to prospective buyers.
October 13, 2010
It's getting harder to determine a legitimate comment on your business blog from a spammer--or worse, a hacker--on your website. That's because there are enough generic comments written by spammers...
July 16, 2010
It’s true, business owners are always in sales. If only to present yourself at a business networking event, you often have to promote, or advertise, your business.
July 07, 2010
One of my favourite business events is coming around again in Melbourne: Business Victoria’s Energise Enterprise.I don’t know about your state, province or country, but Business Victoria is a wealthy...
June 09, 2010
Your business website still has a major influence on whether or not people want to do business with you. After a successful networking session, 50% of those you connect with will research you by...
February 06, 2010
Last week I was chuffed about Point Cook's BNI Business Networking event -- here's another great business networking event in Melbourne that I went to this week in Richmond: it's the Boroondara...
January 29, 2010
I would never describe myself as a “morning person,” but believe it or not, but I was excited to get up at 5: 16 am yesterday morning to drive 45 minutes to a breakfast networking meeting in Point...
