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    Social Media Marketing Blog Articles

    June 09, 2020

    A Comparison of 5 of the Best Social Media Management Tools

    Social media connects an online community of over 3 billion users worldwide. Those are a lot of eyeballs to get your messaging, products and services in front of!

    May 21, 2019

    7 Social Media Trends Not to Be Ignored

    The popularity of social media isn’t fading anytime soon. But the way businesses are leveraging social media is changing. You want to keep your social media marketing efforts current to drive more...

    February 26, 2019

    How The Most Successful Associations Benefit From Instagram

    Your current marketing efforts should be inspiring membership. Applying what the best associations do to increase their constituency via Instagram is one way to quickly and effectively inject some...

    December 04, 2018

    Sell Education & Training Products with a Smart Social Media Strategy

    Content creation for social media can often feel like a black hole of time and effort. But with a smart strategy focused on long-term relationship building, social media can quite efficiently reach...

    November 20, 2018

    How to Use Twitter to Increase Sales

    People do not always see the results they would like to from their social media marketing strategy. Maybe your Twitter account isn’t gaining new followers or you're finding it difficult to engage...

    November 08, 2018

    5 Powerful Reasons Using Social Media Marketing is Profitable

    Social media is all about brand awareness and creating conversion opportunities by driving traffic to your brand - usually your website.

    October 11, 2018

    How to Create Engagement with Your Twitter Marketing Strategy

    Twitter is a powerful social media platform and should be taken seriously when creating your social media strategy. A strong Twitter marketing strategy will give you clear direction and focus for who...

    October 02, 2018

    Why the Largest Food and Beverage Companies Use Social Media Marketing

    The largest and most successful food and beverage companies use social media marketing to build and nurture relationships with their online audience. But without a large audience yourself, you might...

    September 27, 2018

    Use a Social Media Strategy to Get Results

    As a business in the early days of social media, it was easy get traction and gain followers. But now times have changed: users are flooded with a barrage of social media marketing messages all day,...

    May 02, 2018

    The Right Social Media Platforms For Your Economic Development Website

    Social media is an excellent tool for sharing news, opportunities and corporate culture, but not all platforms are created equally. Some platforms might suit your purposes better than others, and...

    April 30, 2018

    How to Use Social Media to Promote Your Services

    It’s a no brainer that social media won’t positively affect your business without a focussed strategy. To use social media to promote your services, drive traffic to your website and ultimately grow...

    April 27, 2018

    Social Media for Recruitment: Tips for Attracting Talent

    Barring access to a specialized recruitment firm, it’s a tough job sourcing the perfect person for a position with your business. Many companies experience a frustrating disconnect with the job...

    February 16, 2018

    How Are Companies Using Social Media To Sell Tourist Regions?

    How are companies using social media? Here’s the simple answer: by starting conversations about their region that attract tourists and catch on. Starting a conversation and building on it is how...

    February 14, 2018

    Attract New Investors Using Social Media For B2B Companies

    Are you wondering what social media for B2B companies looks like? Let’s take it a step further - in this article we’re going to discuss how social media can work for economic developers too!

    February 07, 2018

    How Are Companies Using Social Media Hashtags to Sell Destinations?

    The hashtag. What was once known as the pound symbol on a telephone (#) is now being used to join a movement, share humour, connect with the world, and promote destinations on social media. How is it...

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