TW Blog

Currently browsing: manufacturing

How To Market a Manufacturing Company in 2020

The rapid advances in technology have drastically changed the landscape of manufacturing over the last decade.

Read more

The Best Manufacturing Sales Tips from 2019

There has been plenty of content written about improving manufacturing industry sales this year, so here is a roundup of our best performing[...]

Read more

Find Quality Sales Leads in the Manufacturing Industry

The marketing team works hard to find new and creative ways to obtain leads, while the sales team works equally hard hours to close those leads.[...]

Read more

How to Solve Your Manufacturing Sales Team Needs with HubSpot CRM

To better serve distributors, large manufacturers usually have their sales teams scattered from coast-to-coast. 

Read more

How to Better Serve Manufacturing Industry Distributors

Your manufacturing business has a long-standing and successful customer base. One of the easiest ways to increase your sales is to sell more of[...]

Read more

How To Get More Word of Mouth Referrals in Manufacturing

People trust referrals from friends, acquaintances, and colleagues more than information from a company. So, it’s important to generate as many[...]

Read more

Sales Scalability in the Manufacturing Industry

The manufacturing industry is all about doing things as efficiently as possible, and making production scalable. 

Read more

Extend Customer Lifetime Value in the Manufacturing Industry

Improving customer retention is a more valuable effort than new customer acquisition. 

Read more

Manufacturing: 5 Ways To Effectively Shorten Your Sales Cycle

The manufacturing industry is significant in the Canadian economy, accounting for approximately $174 billion of the GDP, and exporting $354[...]
Read more

How To Maximize Sales To Distributors in the Manufacturing Industry

Sales in the manufacturing sector are unique. You are not selling to individuals, but to specific distributors who in turn get your product into[...]
Read more

How To Measure Marketing ROI in the Manufacturing Industry

Traditional marketing is difficult to track because you can never be sure if television commercials or newspaper ads are really being noticed.
Read more

Strong Manufacturing Sales Team Organization is the Key To Growth

Whether you are a new sales manager or you've been in the game for a while and are now looking for massive growth, you need to start with strong[...]

Read more

How to Modernize Manufacturing Lead Nurturing for Sales Growth

There are a variety of ways you can modernize your manufacturing lead nurturing process to align with company goals and tap into new[...]
Read more

Top 4 Sales and Marketing Alignment Best Practices in Manufacturing

A large chunk of a company’s budget is typically directed to the sales department. They are the ones who make the money, after all! However, there[...]

Read more

How Manufacturing Can Join the Ranks of Recession Proof Industries

While it is impossible to predict the market, there are indicators that the next recession is on the horizon. Forbes published “Another Warning[...]

Read more