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The ability to craft content for different audiences across various stages of the buyer’s journey—and distribute that content with precision—will be important to continued success in 2020. ...
No matter how much you plan for it, a recession can rock all business sectors. In manufacturing a recession has long-lasting effects.
The rapid advances in technology have drastically changed the landscape of manufacturing over the last decade.
There has been plenty of content written about improving manufacturing industry sales this year, so here is a roundup of our best performing manufacturing blogs posts this year.
The marketing team works hard to find new and creative ways to obtain leads, while the sales team works equally hard hours to close those leads. When a large fraction of the leads are...
To better serve distributors, large manufacturers usually have their sales teams scattered from coast-to-coast.
Your manufacturing business has a long-standing and successful customer base. One of the easiest ways to increase your sales is to sell more of your product line to your existing customers. By...
People trust referrals from friends, acquaintances, and colleagues more than information from a company. So, it’s important to generate as many word of mouth referrals as you possibly can.
The manufacturing industry is all about doing things as efficiently as possible, and making production scalable.
Improving customer retention is a more valuable effort than new customer acquisition.
The manufacturing industry is significant in the Canadian economy, accounting for approximately $174 billion of the GDP, and exporting $354 billion in product each year.
Sales in the manufacturing sector are unique. You are not selling to individuals, but to specific distributors who in turn get your product into the hands of stores and consumers. The challenge...
Traditional marketing is difficult to track because you can never be sure if television commercials or newspaper ads are really being noticed.
Whether you are a new sales manager or you've been in the game for a while and are now looking for massive growth, you need to start with strong sales team organization.
There are a variety of ways you can modernize your manufacturing lead nurturing process to align with company goals and tap into new international markets.
