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Any attempt you make at lead scoring is going to help speed up your sales cycle. However, once you’ve gotten started, lead scoring can be time consuming. If you want fine-tuned results without...
It’s easy to create a lead scoring template using a spreadsheet. When your sales and marketing teams are brainstorming to create a lead scoring system that will define your qualified leads, you...
The word tangible is a great word, and it’s a part of our company name, so we thought we’d talk about its journey through the English language and why we chose it. So get ready to put on your word...
Lead scoring is intended to help your sales team focus their efforts on leads that are most likely to convert. Using lead scoring best practices in HubSpot will help you easily identify qualified...
A survey by Owl Labs found that at the height of the pandemic and lockdowns, 70% of full-time employees worked from home. Employees developed a taste for remote work in 2020, and that remote work,...
On the Company Growth Podcast, we like to talk about the path to company improvement and how that path doesn’t always move in a straight line. But company growth isn’t the only kind of growth that...
There are many schools of thought on how to hire effectively and different strategies can work. But most of the B2B companies we work with at Tangible Words do not fit into an easy category. If...
Everyone can use solid mentorship and good advice to guide their career, and business leaders are no exception. But turning that mentorship and advice into concrete action to grow your company is...
On the latest episode of the Company Growth Podcast, we talk about leadership during the COVID-19 pandemic and why taking care of your employees and your own mental health is even more important...
Reconnecting with the passion that inspired you to start your business is sometimes enough to get you back on the path towards greater company growth and to help you make the choices that will...
Being an executive leader is tough, and there are days when everything seems to be falling apart. We’re taught as entrepreneurs and c-suite executives to not talk about those moments. But we learn...
Since July 1st, 1867, many have commemorated the occasion known as Canada Day to celebrate the birth of a nation. The abundance of natural resources, universal healthcare and education, the...
At the end of 2019, Hop In Tech was ready to change public transit. Who would have predicted that in a few short months, the demand for public transit would plummet to levels unimaginable.
When you think about marketing and brand content in 2021, you might think Instagram, LinkedIn, Twitter or even TikTok. Emails almost seem like a thing of the past.
Building a successful business without any outside funding - that’s a dream for many entrepreneurs, but it’s rarely done. That’s why when a company comes along that has actually managed to build a...
You’re late for a meeting, stuck on public transit in the middle of New York City, and the lady standing between you and where you need to go just won’t move.
If you’re looking to help your business grow online, we have plenty of company growth resources to help you do just that. Sometimes, though, you need more than resources: inspiration.
Sales leaders want top-notch sales teams. Good sales teams not only improve the bottom line, but they also reflect on the competence of their leader.
After years of working with companies to increase business growth and revenue, we’ve discovered the 3 most common sales growth pains and how to fix them.
High employee turnover is harmful to any business but when your sales team is affected by turnover, the consequences can be severe.
Despite operating in the midst of a continuing global pandemic, chances are your sales goals for your company remain the same as always: up the quotas for you and your team, enable good (read:...
In the age of constantly wiping down surfaces to protect ourselves and our loved ones from Covid-19 and other bacteria, it can be a chore to find an everyday cleaner that gets the job done right....
As the leader of your sales team, the marketing department can seem like another country. But here’s the only thing you really need to know about marketing: without it your sales pipeline will dry...
As a sales manager few things keep you awake at night more than your company bleeding revenue. When this happens, it’s easy to get into reaction mode: Plugging the metaphorical holes to stop the...
For Canadian business leaders, or international executives looking to grow their Canadian market, who need a business podcast in Canada to get inspirational stories of entrepreneurial success, ...
Tangible Words has been named one of the top advertising and marketing agencies in Canada. What makes us different from other sales growth and digital marketing agencies? We are a growth agency...
Being a sales manager means you juggle managing the relationship between the sales and marketing departments, mentoring sales reps, and always thinking about how to increase revenue and sales...
The pandemic strikes in the early months of 2020 and the world is tipped upside down. Once, a huge warehouse full of state-of-the-art machinery was buzzing with employees 24-hours a day. Now it...
Economic development and tourism are essential to keeping Canadian communities growing and thriving especially in the COVID era. You can put your community at the top of the list for innovation...
86% of parents are more likely to buy a product if it comes recommended by other parents. That’s what makes PTPA’s (Parent Tested Parent Approved) Seal of Approval so powerful. Businesses can...
How to Review a Podcast on Apple Podcasts in 4 Steps A Great Way to Build Your Podcast or Support a Podcast You Love Getting reviews is one of the best ways for a new podcast to grow and connect...
What’s the worst thing that could possibly happen to you right now? If you can answer that question and be okay with the answer, and if your family can be okay with the answer as well, you’re...
2021, like 2020, will be an unpredictable year. But there are trends that will definitely come into play this year that we can predict. Getting on top of those trends as early as you can will put...
Moving leads from the first click to sales-ready is a joint effort between your sales and marketing teams. Your marketers create content that moves consumers through their buying journey. Your...
Pain is a necessary part of growth when you’re the CEO of a big company. That pain is inevitable, but finding strategies to deal with the pain and struggle is what leads to success.
The past year has been incredibly draining and stressful for everyone, and growing professionally during a pandemic can seem difficult. You may have felt that your life was getting unmanageably...
In the old days of marketing, the department was less involved in sales, and marketing decisions were based a lot more in gut feeling. But, according to my guest in episode 11 of the Company...
It might be one of the oldest problems in business: successfully recognizing a hire who will be a great fit for your company.
2020. A year that didn’t go as planned. COVID-19 took over. That’s it. It took over. Yet, while the world was working to overcome the threat of the virus and the uncertainty it brought, many were...
HubSpot’s CRM can help manage customer relationships, which is vital to the success of your business.
Before COVID-19 the world was slowly starting to transition to doing more and more business online. The pandemic forced companies worldwide to figure out how to make that jump to an online...
In inbound marketing we talk a lot about the importance of social media marketing as part of your inbound growth strategy, and that usually includes Facebook, Twitter, Instagram, and LinkedIn....
What does inbound marketing mean to you? Is it something to do with Mad Men? Not really. On episode 8 of the Company Growth Podcast, Alysha Dominico and Tangible Words’ own Lead Writer and Social...
Don’t be afraid of change. In episode 7 of the Company Growth Podcast, we discover that avoiding a fear of change is a mantra that’s a key part of Chad Guziewicz’s approach to business.
The growth and success of a company are created by fostering relationships. HubSpot’s flywheel helps you adjust your business strategy and convert your leads into customers.
Account-based marketing (ABM) can be a major headache. Even if your business is gathering excellent data from its customers, you need a system to organize and display that data in a useful way.
Dear reader: would you marry someone after the first dance? It might sound unorthodox, but the first-dance marriage question is a great way to think about progressive profiling and inbound...
Imagine sending one little email and then getting a million dollar fine for it. Canada’s anti-spam legislation (CASL) makes that scary thought a reality.
“You can always make more money, but you can’t make more time” is our company’s mantra. These words came from my grandfather and changed the course of my life.
Everyday, we receive a handful of emails that are extremely time-consuming to go through. But the worst kind are the mass, unsolicited emails that take up your storage space. These are not only...
I had many reasons why I wanted Rob Felber, from Felber PR, to appear on the Company Growth podcast. I knew he would have things to teach us all - and he did. A little selfishly, I also wanted him...
I’ve only ever had one ambition in life: explore the world. At 32 years old, I’m proud to have some pretty serious travel under my belt.
As businesses struggle to reopen safely and many parts of the world continue to deal with rising or flatlining case numbers from the COVID-19 pandemic, many economic development professionals and...
Did you know that you can’t just cold-email prospects under the Canadian Anti-Spam Legislation (CASL)?
Long, long ago, marketers would use traditional means to shoot marketing messages out to the public at large in hopes of selling products and services. In 2003, HubSpot came up with the Inbound...
HubSpot is the world’s leading marketing and sales platform. HubSpot helps your business thrive by turning your visitors into leads.
The bad news? Recessions can be frightening and uncertain. The good news? You can do this!
Search engine optimization (SEO) is a strategy that makes use of the terms your potential customers or clients are searching for online. SEO is the strategic placement of keywords within an...
The ability to craft content for different audiences across various stages of the buyer’s journey—and distribute that content with precision—will be important to continued success in 2020. ...
Social media connects an online community of over 3 billion users worldwide. Those are a lot of eyeballs to get your messaging, products and services in front of!
The days of the 9-to-5 job being the norm are changing. With improvements in technology and a stronger focus on the work-life balance, we are now looking for ways to fit our careers around our...
One of the most challenging times for everyone - including Economic Development organizations - is a recession.
You’ve got a great product or service and amazing staff supporting you. Your target audience is buying from you, but is that enough?
Preparing for a recession as an association is like purchasing life insurance: no one wants to think about the inevitable, but being poorly prepared doesn’t mean you are immune.
No matter how much you plan for it, a recession can rock all business sectors. In manufacturing a recession has long-lasting effects.
If experience has taught us anything, it is that education and SaaS companies can seriously thrive during a recession. Of course, this success does not come overnight and is the result of planning...
Staying positive during a recession is especially difficult for a sales team whose paycheques usually depend on whether or not customers are buying.
Tangible Words has been named the winner of a Bronze Stevie® Award in the Sales Growth Achievement of the Year Category in the 14th annual Stevie Awards for Sales & Customer Service.
The global COVID-19 crisis has brought a lot of sudden and drastic change to how businesses do marketing and sales.
In this podcast episode, Dylan Wickliffe (HubSpot, Channel Account Manager) and I talk about the importance of a Customer Journey Map - whether you’re a start-up, a growing company - or STUCK -...
HubSpot marketing software is a powerful machine in the online marketing space, and key to your inbound marketing success.
HubSpot is an inbound marketing and sales software that helps to attract visitors, convert leads and close customers.
The coronavirus has completely changed our world. And as we all try to do our part to “flatten the curve” by staying home, the economy does not need to stop.
HubSpot is one of the best tools in the world for all your marketing, sales, and customer service needs.
Many years ago, and when I was not a mother, I felt uncomfortable when "kids" came up in the workplace. It felt awkward - and intrusive. As a parent, I'm less uncomfortable, although I still...
Educators who work in an online environment spend a lot of their time developing and presenting educational webinars to millions of people around the world.
Metrics, analytics, statistics & data...for your website, marketing campaigns, contacts, and sales pipeline: the list goes on and on.
Growth marketers have unique talents. Because they’re responsible for driving company growth, growth marketers need to understand the company culture, its products, and its sales goals. Plus,...
Growth marketing is a comprehensive marketing strategy that takes the whole story of a customer’s lifecycle into consideration.
In the worldwide rise of Coronavirus (March 2020) cases, the economic impact is becoming as fearsome as the medical danger. But, usually fear makes the economy worse.
Once again, Tangible Words is on Clutch's list of top Canadian content marketing agencies under their Advertising & Marketing umbrella. We’re pleased to see our hard work recognized!
Growth Marketing is at once a complex topic and a wealth of opportunity for driving growth in your company.
An efficient salesperson wants the prospects they spend the most time with to be the ones most likely to become customers.
HubSpot has a great analogy for looking at marketing. They say:
The Hubspot CRM is one of the best tools out there for inbound marketing.
Opening a business can be a dream come true - you spend months working on your business plan and have grandiose visions of success.
“If it’s not broke, don’t fix it.”
We get it. Growth is costly. It is a delicate balance between trying to be smart with your money, but also putting enough capital out so that you don’t stall.
The role of a sales rep is a mixed bag - if they are not pursuing potential leads, they are making sure that existing customers are satisfied.
Building a successful business cannot be done quickly - it takes methodical planning to piece together an infrastructure.
Fact: 90 days after you stop marketing, your sales pipeline dries up.
Inbound marketing is a marketing tactic that helps to attract more customers.
I spent 25 years outside the workplace, raising my four children at home and homeschooling each of them at various times.
Google Analytics and HubSpot are two of the most commonly used website analytics tools.
Having children can change you. I had heard it before but truly didn’t appreciate how true it would be until I had children of my own.
Q: Why do you use HubSpot and not a competitor for inbound?
Tradeshows these days are not as much about closing deals on the spot as they are about making connections, identifying the challenges of leads, and educating them about how you and your product...
Aligning your inbound marketing team with your sales team is something you hear about quite frequently when it comes to inbound marketing.
Customer privacy is a REALLY big deal.
Email lists are great, but since CASL (came into effect in 2014) and GDPR (came into effect in 2018) have come into play, email marketing has become a bit trickier.
Q: Why Not Just Use the Free Version of HubSpot Marketing?
It’s easy to feel suspicious when every digital marketing agency is saying that inbound marketing is the perfect magic tool that we’ve all been waiting for all our lives.
I never had a Maternity Leave with either of my two kids.
Tangible Words has been named the winner of a Bronze Stevie® Award in the Women-Run Workplace of the Year category in the 16th annual Stevie Awards for Women in Business.
Alysha Dominico has been named the winner of a Bronze Stevie® Award in the Female Entrepreneur of the Year category in the 16th annual Stevie Awards for Women in Business.
Improving sales is always top of mind for businesses looking to streamline processes and promote growth.
The second my daughter was born I felt a countdown clock start.
My career goal since I was 18 years old was to work as an engineer in motorsport, no matter the sacrifices, hard work or cultural issues I would encounter.
Marketing trends 2019 is an exciting topic to discuss. Let's look at the good, the bad, and the ugly of 2019.
You’ve been hearing all about online content creation strategies for the last few years, and you’re wondering if that’s still a crucial part of promoting your business online.
The rapid advances in technology have drastically changed the landscape of manufacturing over the last decade.
2019 has been ticking by at an alarming rate and it’s getting close to 2020.
There has been plenty of content written about improving manufacturing industry sales this year, so here is a roundup of our best performing manufacturing blogs posts this year.
Inbound marketing trends are always developing and changing. As you’re preparing your plan for 2020, here are three of the key trends to keep an eye on.
Inbound marketing specialists post a ton of marketing advice every year.
Recession is a scary word for any business owner.
2019 is coming to an end and 2020 is rapidly approaching.
Search Engine Guidelines (SEO) are as important as ever. As 2019 is coming to a close, there are important SEO guidelines to pay attention to so that your business can easily and quickly be found...
Working in sales is a job that never ends. The learning continues with sales and marketing trends in 2019, especially regarding inbound marketing.
You’ve got a great product or service and amazing staff supporting you, but tapping into what your customers think can be a difficult task.
The marketing team works hard to find new and creative ways to obtain leads, while the sales team works equally hard hours to close those leads. When a large fraction of the leads are...
You might be surprised to learn that your SaaS sales team is spending less time than you think on actual sales. An average sales representative spends up to 66% of their day on administrative...
To better serve distributors, large manufacturers usually have their sales teams scattered from coast-to-coast.
Your manufacturing business has a long-standing and successful customer base. One of the easiest ways to increase your sales is to sell more of your product line to your existing customers. By...
Preparing proposals in response to RFPs probably takes up a lot of time for your SaaS company’s sales team. This is a necessary part of working with larger clients like educational institutions or...
People trust referrals from friends, acquaintances, and colleagues more than information from a company. So, it’s important to generate as many word of mouth referrals as you possibly can.
Marketing and sales are often times “at odds” within a SaaS company. When sales are down, the marketing department is to blame and marketing blames sales when a brilliant ad campaign fails....
The manufacturing industry is all about doing things as efficiently as possible, and making production scalable.
Improving customer retention is a more valuable effort than new customer acquisition.
The manufacturing industry is significant in the Canadian economy, accounting for approximately $174 billion of the GDP, and exporting $354 billion in product each year.
Searching for sales prospects has drastically changed as marketing and technology have evolved. In the past, prospecting for sales was the never-ending game of telephone tag, late meetings and...
As a SaaS company, you're no stranger to highly scalable systems. You need to store and access tons of data for your products that serve your customers. Translating this to the sales team should...
You've worked hard establishing a great SaaS (Software as a Service) company and are looking at expanding to maximize reach. Old school tactics involved long hours of research, prospecting,...
There is nothing more flattering in the SaaS world than repeat business and referrals.
Sales in the manufacturing sector are unique. You are not selling to individuals, but to specific distributors who in turn get your product into the hands of stores and consumers. The challenge...
When people are spending a large amount of money buying higher-tech items they tend to take time considering all of the available options. Buyers will research online, looking for the best...
Traditional marketing is difficult to track because you can never be sure if television commercials or newspaper ads are really being noticed.
Whether you are a new sales manager or you've been in the game for a while and are now looking for massive growth, you need to start with strong sales team organization.
Your Software-as-a-Service (SaaS) company has all the markers of industry-disrupting game-changing technology. You and your team are fully aware of how awesome your SaaS product is, but you might...
You’ve set your SaaS company up for success with a clear sales process that works well for your team. But wouldn’t it be great if you could bring in more dream clients?
Congratulations! Your SaaS company has grown to the stage of needing customer relationship management (CRM) software! Because customers are the centre of your business, selecting the right CRM is...
There are a variety of ways you can modernize your manufacturing lead nurturing process to align with company goals and tap into new international markets.
A large chunk of a company’s budget is typically directed to the sales department. They are the ones who make the money, after all! However, there are slow times in every company where the sales...
Word of mouth marketing (WOMM) is simple: get your customers talking and sharing about your amazing SaaS company and the wonderful customer service they have had.
The traditional 5-step sales process included important and simple, although not necessarily easy, steps to guide salespeople from prospecting through to the sale.
If you’re just starting a business your main priority right now is likely figuring out how to fund it, both through investors and by generating sales quickly. Depending on the type of business and...
Often times sales funnel and sales pipeline are used interchangeably, but there are key differences between the two. A sales pipeline is a set of stages a prospect moves through during the sales...
Being a founder and CEO of a new technology company involves wearing many different hats. You have your hands full getting the product to market, attracting investors, choosing the best marketing...
Since you’re bringing innovation to the market with your new high-tech business, why not bring some innovation to your sales process as well. Imagine if your website content could do double duty:...
Search engine optimization (SEO) is one of those marketing terms that often brings confusion and frustration. How do you even begin to know if your website content is SEO friendly? Or if the...
As you’re preparing your innovative new product for launch, you’re probably thinking about how to promote it. You’ll want cutting edge marketing to match your cutting edge product.
Search engine optimization (SEO) is, in its simplest form, strategically planned out keywords and phrases incorporated into the content of your website and blogs to help rank higher in searches.
Improving your sales team performance is essential for the bottom line, but also for the happiness and well being of your team. Providing your team with the
As a seasoned sales professional you know that first-to-market is no guarantee of sales success. With years of experience you also know that traditional sales tactics
Search engine optimization (SEO) may feel like an overwhelming aspect of your business. When it’s not done properly, you may be missing out on large groups of potential customers.
Creating a high-tech product is a long-term task. However, when the product is complete, the business is just beginning. It’s time to market effectively and reach out for funding, so that you’re...
Keeping on top of the newest trends in search engine optimization (SEO) is important, especially if you are in the midst of creating new technologies. You want to ensure that your hard work is...
What is search engine optimization (SEO)? It’s a strategy to use the terms your ideal potential customers are searching for online. SEO is the strategic placement of keywords in an article or...
Continually learning how to improve your sales team close rates is essential to keeping your sales team running as efficiently as possible and making more money! But what are the best techniques...
You’ve probably heard about how important search engine optimization (SEO) is for your organization's website. You may have heard that SEO is about using the right keywords so your website ranks...
Ongoing content creation is essential for any business. Initially, it might have been manageable to keep up with weekly posts.
As you know, SEO is important for your business. An effective SEO strategy will help your site rank higher on search engine results pages (SERPs), increase organic traffic to your site, and...
SEO (or search engine optimization) is the process by which website traffic is increased through the use of keywords in your title, header tags and in the body of your writing.
Content is the driving force behind your business. What better way to increase sales than to create content that your customers are asking for? However, creating content needs to be strategic and...
A sales process is a specific set of steps that a sales team must perform in order to close a sale.
The world of SEO is constantly changing, and users want to see the most relevant information as quickly as possible. Improving your SEO strategy means your site will rank higher in online search...
The popularity of social media isn’t fading anytime soon. But the way businesses are leveraging social media is changing. You want to keep your social media marketing efforts current to drive more...
According to Bloomberg, there are rumours that a recession is coming.
Attracting prospects and customers to your website through a successful marketing strategy is critical. SEO is getting much more competitive, because the number of blogs on the internet continues...
Many analysts believe that the risk of a new recession is at a six-year high. Recent data has placed the chance of a recession at 23.6% in the next twelve months.
Content marketing has exploded. There’s no other way to put it. In a few short years, the internet has gone from having millions of blogs to billions of blogs. For consumers, having access to a...
“History suggests that an economic downturn lurks somewhere over the horizon.” That’s what David Lipton, the deputy head of the International Monetary Fund, said in December of 2018. Though some...
It’s hard to believe it’s already been more than ten years since the financial collapse in 2008. It doesn’t feel that long ago, because in many ways the effects are still being felt by those...
We are ecstatic to be named a winner of the International Association of Business Communicators (IABC) Gold Quill Merit Award in the category of Marketing Advertising and Brand Communication.
Earth Day is a day to contemplate the impact we have on this beautiful planet. As an inbound marketing agency, we’re specifically thinking about the potential damages marketing efforts have had on...
While it is impossible to predict the market, there are indicators that the next recession is on the horizon.
You may not have heard of touchpoints before, and if you have, you might be confused about exactly what a touchpoint is.
Chatbots are becoming more popular. You see them all over the Internet: on websites, and especially on social media. Businesses use chatbots as marketing tools to engage with more prospects across...
If you’ve never had to cold call, consider yourself lucky. Cold calling is the practice of calling up, or approaching in public or even at their door, a complete stranger whom you’ve never had...
You’ve likely been hearing about the risk of a recession.
Slow economic growth is worrisome for businesses across a variety of sectors, and tourism is certainly no exception. Hushed whispers of the dreaded R-word—recession—can be haunting for budgets...
In one year (starting March 2018), sales of MDB Insight’s new product line grew by $135,000 net new revenue (and overall $486, 095 in revenue that was influenced) after deploying a new inbound...
Eligible Ontario tourism organizations receiving proceeds from a Municipal Accommodation Tax (MAT) may soon be contemplating the best way to invest newly-collected funds. Earmarked for tourism...
Not everyone who uses YouTube wants YouTube Premium if they get what they want from the free version. So if you get what you want from the free version of HubSpot, why would you need to upgrade?...
Can Tangible Words back up our claims? What do we have to say about inbound marketing? Here are three questions we get all the time, and how we respond. (Hot tip: You can also check out our blog,...
There’s a way to impress your boss and improve customer service at the same time, and it can be surprisingly simple. You can do it just by implementing an updated customer service approach:...
You’ve heard all the buzzwords - content creation, brand journalism, social media marketing, lead nurturing, attraction marketing, SEO. But as soon as your best friend gets talking about her job...
March 8, 2019 -- Today is International Women’s Day and we have a lot to celebrate here at Tangible Words. You might be wondering exactly what an inbound marketing agency has to do with...
It sometimes can be as simple as holding an open house to your membership association, have people show up and enjoy learning about what you have to offer and then signing them up one by one....
Blogging for business is an important aspect of any strong inbound marketing strategy, but it can’t be effective if no one reads your blogs. Strong blog headlines are the tools we use to intrigue...
If your current marketing strategies aren’t getting the results your association needs, maybe the old “tried, tested and true” forms of marketing aren’t working.
Your current marketing efforts should be inspiring membership. Applying what the best associations do to increase their constituency via Instagram is one way to quickly and effectively inject some...
Blogging adds value to your association website but it can be tricky to navigate if it’s not in your realm of expertise. Not only that, but you need it to succeed and get the membership numbers...
We are passionate about our distributed office team - and when you’re working apart, keeping track of schedules is hard. So we wanted to share the way we do it.
We are proud to announce our recognition by Clutch as the one of the top inbound marketing agencies in Canada. Specifically, Tangible Words is featured in the top 10 inbound marketing agencies...
HubSpot marketing software is a great choice for anyone wanting to move to the next level in online strategy. Online is where marketing is happening. And now more than ever, you need an all-in-one...
As you bask in the afterglow of another holiday season and a successful 2018, remember that it’s never too early to start thinking about how to sell more in 2019.
Get prospective members to your website quicker with a solid Search Engine Optimization (SEO) strategy. Thriving membership associations identify specific keywords for concepts prospective members...
Does your website need a refresh, but you’ve been putting it off? By using growth-driven website design, you can get your education and training website relaunched, quicker and smarter. Here’s how.
You know your food and beverage product is a game changer but does your target audience? What’s the best way of reaching them?
