Your business website still has a major influence on whether or not people want to do business with you. After a successful networking session, 50% of those you connect with will research you by looking at your business website. Is it ready to make a good impression?
Your business website is the face of your business when you’re not around. You know what you look for when you're researching a company online. Make a list of what you like to see on websites and compare yours. Easy-to-use websites are helpful and readily accessible from all devices. Is yours?
If you need to rework your website, a good place to start is by understanding your target audience and what will attract them to your company website
Your Business Website Can Turn Leads into Your Best Customers
The ease of gathering information from a website can make or break a conversion. Think about these content necessities when you're evaluating your website (see the quick fixes to each, too):
- Do you offer helpful information about your products and services through blogs and other media?
- Create blog posts about your most frequently asked questions using keywords.
- Is it easy to get in touch for more information?
- Add a book meeting option or chatbot to your pages.
- Do you know who's visiting your page and what content gets the most traction with your visitors?
- Start using software like HubSpot to see who is doing what on your website.
If you're taking the time to make up your appearance every day, it doesn't make sense to be ashamed of your website.
What to do to Fix Your Business Website
Do you know what features of your website are working? Are there parts of your business website content you’d like to change? Did you spend money on a graphic artist and a web developer and quickly throw up the content yourself?
As the business owner, you supply the details for your business because you know your business best. Website content is a refined, reader-friendly version of that business information. Good website content takes your business details and uses language to showcase your business and attract the best leads. Start with content, then work on your design.
Your website design needs can be easily integrated if you work with HubSpot. Find out your website performance details and see what a website redesign can do to improve your business.
Recognize and Overcome Sales Growth Obstacles. Get the E-book to Find Out How.
