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    Content Creation Blog Articles

    July 31, 2014

    The Growth of a Business Blog

    Do you ever wonder how many business blog articles you have actually written? Do you remember when you first started? When you're blogging for business, there are times when you sit down to write a...

    July 22, 2014

    Google Has Changed Their Algorithm to Focus On The Quality of Content

    It used to be that the most expensive part of doing your website was hiring a web developer. Using free software like WordPress has brought this cost down significantly, to put non-custom WordPress...

    July 08, 2014

    Canada's Anti-Spam Laws - Helpful Resources From Constant Contact

    With the number of questions we were getting from our clients we decided to write a 3 Blog Series on the Canada's Anti-Spam Laws (CASL) and how it affects your business:

    June 26, 2014

    The upside of Canada's Anti Spam Law: No more mass emails on LinkedIn

    Businesses now need to have an un-subscribe button on all mass emails thanks to Canada’s Anti Spam laws which come into effect on July 1 2014. That’s good news! And it doesn’t mean you have to panic...

    June 25, 2014

    Is Your Business Already CASL Compliant? Canada’s Anti Spam Law Part 2

    Here’s a 9-point CASL summary so you can get CASL compliant if you aren’t already: The crux of the new CASL law revolves Commercial Electronic Mailing (CEM) - which refers to emails that encourage...

    June 24, 2014

    Canada’s Anti-Spam Laws (CASL) - Do you Need To Panic?

    There has been a lot of talk about Canada’s Anti-Spam Laws (CASL) coming into affect on July 1st, 2014 - but the real question is: does your business need to do anything different? Our copywriting...

    June 17, 2014

    Website Written by a Website Copywriting Company - What’s the ROI?

    If you consider yourself something of a writer, you know there’s a difference between “grammar” and “style.” The writing style that should be used in your company website content and business blog is...

    June 06, 2014

    How to Stay Focused On your Customers: WIIFM Explained

    For a long time we've been purporting in our content marketing workshops the concept of WIIFM. Here’s a recap of the definition in case you missed it.

    May 29, 2014

    What is the future of email marketing?

    What is the future of email marketing: 2014’s new rules for email marketing To add an extra line of support to our key clients, Tangible Words recently created a content strategy and editorial...

    May 21, 2014

    An Awesome Example of Content Marketing & How to ‘Bend’ Your Images

    Linked In served this up to me today and I immediately wanted to giggle - which is an awesome reaction for content marketing. Here an ordinary article is talking about an ordinary topic, “should you...

    May 16, 2014

    Tangible Words conceptualized how to foster trust with my audience.

    "My website’s homepage copy has to drive traffic to my online store. I struggled to build trust with website visitors on my homepage, and give them all the information they needed to trust my...

    May 05, 2014

    Have you Been Avoiding Blogging For Your Company Website? Ouch...

    In the last 3 years, Hubspot has emerged as the biggest proponent of content marketing, and they've helped popularize the phrase to which savvy business people are now attached, “ content is king.”

    April 16, 2014

    The Most Powerful Twitter Task You Can Do Today for Your Business

    We’ve written about Twitter a few times on the Tangible Words Blog, but not a lot lately, and that’s for a very good reason.

    April 08, 2014

    Content Marketing: How To Remove Your Fears & Use Social Media

    It occurred to me this morning that I’ve been using social media for nearly over 14 years, and while I’ve been running a content marketing company in Canada and Australia for 4 of those years I’ve...

    April 03, 2014

    Your Business Approach to Social Media - Return On Energy (R.O.E)

    Your Business Approach to Social Media: Improve your website first, or you won’t have anywhere to send them. Phase 1 of your marketing plan must be to make your website damn awesome. Phase 2 is to...

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