--- title: Google Has Changed Their Algorithm to Focus On The Quality of Content description: Google is now prioritizing the quality of content on your website above everything else. Content development will now be the biggest cost to your website. image: https://blog.tangiblewords.com/hubfs/Imported_Blog_Media/Website-Trifecta-300x214.jpg --- #### SHARE [Share via Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.tangiblewords.com%2Fgoogle-changed-algorithm-quality-of-content) [Share via Twitter ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.tangiblewords.com%2Fgoogle-changed-algorithm-quality-of-content&text=Google+Has+Changed+Their+Algorithm+to+Focus+On+The+Quality+of+Content) [Share via Email ](mailto:?subject=Google+Has+Changed+Their+Algorithm+to+Focus+On+The+Quality+of+Content&body=https%3A%2F%2Fblog.tangiblewords.com%2Fgoogle-changed-algorithm-quality-of-content) [Share via LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.tangiblewords.com%2Fgoogle-changed-algorithm-quality-of-content&title=Google+Has+Changed+Their+Algorithm+to+Focus+On+The+Quality+of+Content&summary=Google+is+now+prioritizing+the+quality+of+content+on+your+website+above+everything+else.+Content+development+will+now+be+the+biggest+cost+to+your+website.) # Google Has Changed Their Algorithm to Focus On The Quality of Content July 22, 2014 |   3 minute read [Content Creation](https://blog.tangiblewords.com/topic/content-marketing-strategy), [Google](https://blog.tangiblewords.com/topic/google) ![Google Has Changed Their Algorithm to Focus On The Quality of Content](https://blog.tangiblewords.com/hubfs/Imported_Blog_Media/Website-Trifecta-300x214.jpg) It used to be that the most expensive part of doing your website was hiring a web developer. Using free software like WordPress has brought this cost down significantly, to put non-custom WordPress websites in the range of $2000-5000. You still need to pay hosting and domain purchase charges. Once everyone had a website in business, we had a new problem - how to make sure that prospects find your website first? That’s when the SEO industry tried to rap at the door a few years ago and get everyone listed on free directories with links to your site - for around $1000-2000/month. ## But Google didn’t  prefer this “free push” or views it as a bit of a cheat. Google is really just a bunch of happy librarians - they just want every searching Google user to type in a question and find the book (webpage) they seek. So they started publishing changes like Panda,  **[Penguin](https://tangiblewords.com/google-penguin-2-0-to-help-users-find-the-content-they-need/)** and **[Hummingbird ](https://tangiblewords.com/googles-hummingbird-algorithm-will-affect-business-website/)**to deter “link exchanges” and to make sure that what was purported to be on a website really was on the website. It’s said that Google wasn't just an algorithm anymore, but a huge labour force who individually rated websites and was employed to help with this quality control. # Google is now prioritizing the quality of content on your website above all other website tactics. In Aug 2013, to further push their “ [**don’t be evil**](https://tangiblewords.com/content-marketing-series-to-be-evil-in-an-seo-context/)” motto of trying to prevent black hat SEO methods, Google scrapped previous algorithms and released the most content-driven algorithm of all. The changes were magnanimous for the website industry, and positioned copywriting and content marketing strategy as the most important element of your website.   [![Website Copywriting Triangle](https://blog.tangiblewords.com/hs-fs/hubfs/Imported_Blog_Media/Website-Trifecta-300x214.jpg?width=300&name=Website-Trifecta-300x214.jpg)](https://blog.tangiblewords.com/hubfs/Imported_Blog_Media/Website-Trifecta.jpg) Because you can spend all kinds of money on a website to exist (developer charges), you can spend money on SEO, but when people come to your site, if they don’t want to pick up the phone and call you ( **[Website Copywriting](https://tangiblewords.com/copywriting/)**), you've wasted all of that money.   Because of these changes and how Google is now prioritizing the quality of content on your website above ALL other strategic website tactics you do - expect that ** [content development ](https://tangiblewords.com/proof-using-copywriting-company-business-website-works-roi/)**will now be the biggest cost of doing your website. Make sure you budget appropriately.   ## What does this mean for your business? It’s kind of what we've been saying for years. If you don’t have a **[Communications Plan and Content Strategy](https://tangiblewords.com/website-copywriters-plan-content-just-write/)** for your website (a process skilled website copywriters will lead you through) you’re wasting your money, trying to build a website by searching for a needle in a haystack, rather than looking at your target customer personas and creating content of them. Now your second audience is not just the personas you want to attract, but creating Google-friendly content - SEO copywriting to make sure that your copy is recommended to the end user, because you produce frequent, accurate content. > For a free white boarding session about how you and your team can start assessing your website, contact **[Tangible Words](https://tangiblewords.com/contact)** to set up a virtual meeting with your key sales and marketing team members. [![Sales Growth Checklist CTA button image](https://no-cache.hubspot.com/cta/default/2504218/28a599cf-2a5d-4cad-a891-c7b4e36e8b37.png)](https://cta-redirect.hubspot.com/cta/redirect/2504218/28a599cf-2a5d-4cad-a891-c7b4e36e8b37)   ## Most Popular Blogs [![Want to Balance Work and Family? Try Remote Work](https://blog.tangiblewords.com/hubfs/beach%20view.jpg) Careers ## Want to Balance Work and Family? Try Remote Work ](https://blog.tangiblewords.com/balance-work-and-family-with-remote-work) [![How Does BeThere Immersive Use VR Job Training for New Hires?](https://blog.tangiblewords.com/hubfs/bethereimmersive.jpg) Cool Companies ## How Does BeThere Immersive Use VR Job Training... ](https://blog.tangiblewords.com/how-does-bethere-immersive-use-vr-job-training) [![#CoolCompanies: How Does The Bunkie Co. Make Smart Use of Back Yards?](https://blog.tangiblewords.com/hubfs/undefined-Apr-21-2026-08-22-38-1171-PM.png) Sales Growth Cool Companies ## #CoolCompanies: How Does The Bunkie Co. 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