There has been a lot of talk about Canada’s Anti-Spam Laws (CASL) coming into affect on July 1st, 2014 - but the real question is: does your business need to do anything different?
Our copywriting company has received a lot of emails the past two weeks with this general sentiment: “Opt in now! If you do nothing, we’ll kick you off of our list.” Hmm…this might not be the best approach. These businesses may be following the 'next bad idea’ and truncating their list when it may not be necessary. Here’s why...
Copywriting Best Practices for E-newsletter Content Strategy
Are you a Business who didn't get permission to add people to your Business E-newsletter List?
Instead, why not rebuild and strengthen your list in a relationship-building manner
“We think you’re on this list because we have a relationship and you’re interesting in learning more about [insert content strategy of e-newsletter]. But if we’re wrong, you can “unsubscribe” here at any time now, and in the future.”