SEO (or search engine optimization) is the process by which website traffic is increased through the use of keywords in your title, header tags and in the body of your writing. The keywords are thoughtfully selected to reflect things your ideal customers are searching for, and helpful content is written around these topics to provide value to the reader. By carefully placing the keywords in quality content, you will rank higher in Google's search engine results. The higher your company ranks on a search engine, the more visible your business is.
Google is the top search engine with over 100 billion searches each month. Creating a Google search engine optimization strategy is key to being found online. Stay up-to-date with the latest trends in how people are searching by capitalizing on these statistics:
SEO is sometimes treated as an afterthought once a website is built and live. But, like every other part of your business, Google search engine optimization needs to be carefully and meticulously planned and executed. One option, regardless of skill level, is to use an inbound marketing tool, like HubSpot. HubSpot is a software platform that helps to attract visitors to your website, convert leads, and close customers. There are also several tools within the software that will help you to make the most out of your investment, like the:
A thoughtfully planned Google search engine optimization strategy will ensure that potential customers are sent your way. Using all available tools within HubSpot will attract more leads and ensure you’re getting the most out of your investment in the software.