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When you think about marketing and brand content in 2021, you might think Instagram, LinkedIn, Twitter or even TikTok. Emails almost seem like a thing of the past.
Imagine sending one little email and then getting a million dollar fine for it. Canada’s anti-spam legislation (CASL) makes that scary thought a reality.
Everyday, we receive a handful of emails that are extremely time-consuming to go through. But the worst kind are the mass, unsolicited emails that take up your storage space. These are not only...
Did you know that you can’t just cold-email prospects under the Canadian Anti-Spam Legislation (CASL)?
Email lists are great, but since CASL (came into effect in 2014) and GDPR (came into effect in 2018) have come into play, email marketing has become a bit trickier.
Being an inbound marketing specialist means not only knowing how to engage your target audience, but also the rules for doing so. The fines are steep - you can’t afford not to be in the know about...
Using email marketing best practices ensures your emails get read so your good content doesn't go to waste. An email newsletter is an excellent way of keeping your target audience up to date on your...
Email is an incredibly effective way to reaching larger audiences that's why email marketing for manufacturing companies is a skill you want to master. Even established manufacturing companies can...
In the world of marketing, you need to create content for your email campaign that turns an interested contact into a customer. Writing the perfect email – the one that turns your words to gold –...
Your email subject line is your email’s headline. Its job is to entice your reader to open your email (that’s certainly what tourist regions need readers to do). And that’s a tough job when you...
Personalizing your email lists and the email content is one way email lists attract investors to your economic development region. Thoughtful email content (like targeted subject lines) helps...
You might not be sure what small business marketing automation is exactly. But you've heard automation can help your sales.
Canadian manufacturers benefit from using email marketing because reaching international markets can be difficult. Especially when you're competing with industry powerhouses in China and the US. You...
It doesn’t matter how great your tourism marketing email content is, you need email subject lines that attract tourists or no one will open your emails. In fact, 33% of email recipient’s decide...
The Good News - people open up our e-newsletters (even if it is to tell us we made a mistake) and they also know how to share or comment using the social media buttons (in order to get a live...
