Google’s new Hummingbird Algorithm has made companies and business owners consider how it affects their business website. With the focus on conversational language and answering questions our readers or potential clients have online, the question remains, how to ensure our business website is found and is useful to others.
3 Ways to Ensure Your Business Website Answers Reader's Questions
- If you haven't had a trained professional copywriter write your copy on your website, then it's time to do so or at least get your writer's trained. Don't forget your business website is your shopfront and if your potential clients can't find what they are looking for, or it doesn't speak to their needs, you will lose them to your competitors.
- You need content that answer's your potential client's questions online. The best way to do this is by creating a business blog that addresses these needs. Here are 5 Ways Blogging will Benefit your Business. Not only will people be able to find answers to their specific questions, but Google will see that you are an 'expert' in this area, which will in turn help your Google ranking so people can find you online. But don't forget to have a Content Plan for your business blog so you avoid the common mistakes business make with a blog.
- Have a different Strategic Communication Plan and Content Strategy for your Social Media Tools like LinkedIn, Your Business Facebook page, and Twitter. You can become an 'expert' with each of these tools, answering different types of questions your reader's might be interested in that your business website hasn't answered.
Did you get a chance to read the Best of 2013 Content Marketing Articles for your business?