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How Do You Create a Sales Pitch That Attracts Investors to Your Economic Development Region?

July 06, 2017 | 4 minute read

How do you create a sales pitch that attracts investors to your economic development region? You create an investor-ready pitch by clearly stating the opportunity (what’s available), the business advantage (why it’s better here), and the next step (how to explore it) in a concise, adaptable message you can tailor by sector, site, and investor priority. A strong pitch isn’t about saying everything—it’s about saying the right few things that make an investor want a follow-up conversation.

🔍 Frequently Asked Questions (FAQ)

What should an investor sales pitch include for an economic development region?

Include three essentials: the opportunity (what's available), the advantage (why it's strong for their business), and the next step (tour, call, site package, or intro). Keep it buyer-focused and measurable when possible.

How long should an "elevator pitch" be?

Aim for 20–30 seconds for the first version, then have a 60–90 second version ready if they ask follow-up questions. Shorter pitches create more room for a real conversation.

How do I adapt my pitch for different investors?

Create versions by sector (manufacturing, tech, logistics, clean energy), by site/location, and by priority (workforce, infrastructure, incentives, speed-to-market). Swap in the most relevant proof points based on who you're speaking to.

What makes an economic development pitch memorable?

Specificity and follow-up. Use a clear USP, one strong proof point, and a simple next step. Then follow up quickly with a one-page summary, relevant site info, and a clear action (schedule a visit, request a package, or book a call).

What's the best call-to-action for investor outreach?

Offer the easiest next step: a short call, a curated site/incentive package, or a guided tour. Make the CTA concrete and time-bound (for example, "Can we book a 15-minute call this week?").

But in order to be effective, a sales pitch must be adaptable, concise, and memorable.

That’s a tall order for a pitch that is only supposed to last the amount of time it takes to ride an elevator. Good thing I have some tips to help you master your sales pitch to attract investors to your economic development region.

3 Steps To Attract Investors to Your Economic Development Region

attract investors to your economic development region While the world of sales, marketing, and investment continues to change the sales pitch remains a staple of persuasion. Sales pitches work. Here's three ways to master the sales pitch so you don’t miss another opportunity to sell your economic development region.

Be Adaptable: Attract investors to your economic region with an adaptable pitch. Don’t just focus on your economic region. Create a sales pitch for each building, town, and location in your region, along with a unique sales proposition (USP). Different investors have different needs and they want to know what your economic development region can do for them. Create different variations on your sales pitch and get specific.
Be Concise: Put yourself in your investor’s shoes and ask, what do they want to know? The answer will always be: What your economic development region can do for them. If you can create a sales pitch that answers this simple question you’ll hook potential investors.
Be Memorable: You’ve got a sales pitch that’s specific to your region’s many locations and honest about what you have to offer. Now you need your investors to remember you. So follow up after you’ve made your pitch. Exchange cards, engage in conversation, or send an email to keep you top of mind for their next investment opportunity.