Are you wondering what social media for B2B companies looks like? Let’s take it a step further - in this article we’re going to discuss how social media can work for economic developers too!
Because B2B companies market to businesses and not regular consumers, their targets are often more “expert” - they’re out there researching as part of their job. These experts have different needs than the average customer.
B2B marketing will be different than B2C marketing, but social media is versatile enough to be effective for both. If you’re looking for a better, online way to attract the right buyers and impress your stakeholders, look to social media and the Inbound Marketing Methodology.
The first stage of this methodology (there are four total in the buyer’s journey) is the Attract stage. This is where you draw visitors to your online platforms. They’re not leads yet. The Attract stage is all about exposure and generating qualified traffic, which is why social media is so effective. So let’s look at what it can do for economic developers.
According to the Content Marketing Institute, in 2017, 83% of B2B marketers used social media more often than other methods to share their content.
Engaging, Retaining, and Inspiring: These 3 social media for B2B companies tactics attract new clients because they lead to the sharing of content. Here are the powerful ways content marketers implement these tactics using social media.
Using these tactics on social media will lead to increased exposure of your region and more potential leads.
No matter which platforms you use to attract investors, keep your content professional and purposeful. This shows investors you know what you’re doing and value their time. If one type of target buyer prefers to use LinkedIn over the other platforms, make sure the content you post there is geared to this buyer.
Need more reasons to invest in social media?
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