Content Strategy for Your Business Blog

August 25, 2010 |   2 minute read

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Content Strategy for Your Business Blog

You know blogging is good for your business. Sometimes, it can be challenging to know what to write about. Having a content strategy that includes a business blog plan relieves that stress from your marketing team and helps you see better results from your blogging efforts.

As a business owner, it's important you determine your online content strategy if you want to maximize your online reach. Business blogs are fundamental pieces of content that can be shared across multiple platforms. One effective blog can reach your target audience when interlinked throughout your website, shared on social media, highlighted in an e-newsletter and backlinked by reputable businesses in your industry and beyond.

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Analyze your ideal customer wants, needs, and habits to determine what blog content will get you the most traction with your target audience. Here are some tips to help you decide what to write about for your business blog.

Create a Content Strategy that Builds Your Blog Schedule

Right off the bat, you'll need to know which topics are a good fit for your blog. An easy way to get started with your blog writing is to look at your FAQs and talk to your sales team about the questions they get from potential customers. Then, write blogs that answer the questions asked most so you can offer easily accessible expertise to help solve their problems, 

Follow these steps to build your business blog cache:

  1. Research. Find out what your potential customer's needs are.  Use your research to brainstorm blog topic ideas.
  2. Deliver. Make sure the blog content can provide some relief and explain how your business can solve the consumer's problems. Effective blogs showcase your expertise and build your credibility.
  3. Listen. Check out what your competition is blogging about. Find a gap in the conversation and contribute your knowledge. 
  4. Tell. Offer your blog content through all the different channels you use. Successfully showcasing your experience and expertise, authoritativeness, and trustworthiness will garner you backlinks from other reputable businesses and improve your Google ranking.
  5. Start. Just start your blog. Choose seven topics you can write about. Concentrate on topics that can be considered pillar articles (this means they contain fundamental information that won't change much). Commit to writing one blog a week until you have a content library you can consistently refer to. New blogs can link back to the pillar articles, generating more opportunities for consumers to learn more about you. 

Have you already written a lot of blogs, but they're not getting traction? 

It might be your use of SEO. Find out.

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