Sometimes you’re not sure who you want to attract to your business. But too many SMEs waste advertising money by assuming their product is used by everyone.
Convincing your ideal customers that your product is the right purchase takes planning. Like most things in life, I find having the external perspective of another person an essential stage of this planning process.
It’s only worth spending money on advertising if you have a copywriter, and if you know your target audience. That's just one thing you should know about your business before you delegate work to a copywriter. Copywriters will use a targeted writing style to reach your audience. So a copywriter is an assurance that you are more likely to reach your ideal customers.
If you’re an SME, you might be so worried about losing business, that you haven’t targeted your ideal audience yet. As Paul McCarthy mentioned at an Energise Enterprise event this year, this self-limiting belief is "Scarcity Mentality." You have to let go of it to have better success in your marketing.
It’s always easier to work with someone outside of your business to get the words that sell your product. One of the fastest ways to grow your business is to develop a niche market.
So use your current customers to help you determine your niche market. Once you know what your ideal customers have in common, you’ll can stop wasting money on ineffective advertising. Then you can target more ideal customers and make your messages really stop your clients in their tracks.
How to find out what your ideal customers have in common?
Finding out what your ideal customers have in common is the first step to figuring out what you separates you from your competition. A free tool like “Survey monkey” allows you to create a free online survey. So you can ask your best customers key questions about why they used your business. By the way, if you’re worried about asking the right questions on your survey, Tangible Words professional writing can create the survey for you.