You already know there's a difference between being a good writer and being a great copywriter. Because high school and university don't adequately prepare you for business writing, as a former Senior English teacher, I thought I'd share more than just my knowledge of sales and copywriting today.
Why It Pays To Understand Learning Styles
When you're creating new content, ask yourself: How do people read online? Do you realize your website is an educational tool? A great website will teach readers why they should pay attention to your company.
Yet, when we learn, some people like to read, some like to listen, and most prefer physical experiences. It's important to understand your target audience and how they'll digest the information you share on your website and in all your marketing channels.
To help readers learn about your company, make sure you appeal to all learning styles.
Top 3 Tips For Appealing To Various Learning Styles On Your Website
Use a variety of ways to create online content that is helpful to your audience. The benefit of having a website plus social media channels and email newsletter opportunities means you can use varying types of content styles in the appropriate places. You'll be able to capture your audience wherever they look for their information.
- Physical-experience-people like to use their senses. Looking at pictures and setting up the site with texture (columns & widgets) appeals to the senses of 'touch' and 'sight. Use text interlinks to show readers how to 'move through' the site.
- Including a video or slideshow with voice-over explanations appeals to auditory learners, who learn better by listening.
- An engaging, benefit-driven copy will ensure you grab reader-learners' attention without boring them to tears with dry, academic language. Focus your copy on "WII.FM." (Have you never heard of WII.FM?)
