Why are there so many names for marketing? There are a lot of labels to keep track of (content marketing, inbound marketing, outbound marketing, digital content marketing), and it can be a bit confusing. But, at the end of the day, what all the language boils down to is that you need to give your ideal customers the information they need to buy your product. Whether you reach them through multiple, interconnected digital spaces (digital marketing) or traditional print and website-focused promotion (outbound marketing), content is at the heart of your efforts.
Because content is vital to any marketing effort, we’re going to delve into how great content – and a great content marketing agency – can help you build revenue.
How Content Marketing Works
In simple terms, content marketing is a strategic approach focused on creating, distributing, and managing helpful, relevant, and consistent content to attract qualified leads and retain buyers long term.
Content marketing drives profitable customer actions by delivering meaningful content. How do you know it’s meaningful? It’ll resonate with your target market's needs and interests and prompt them to buy from you. In other words, you showcase your business as the right choice to fulfill their needs and solve their problems, and then you make it easy to complete the transaction.
Content marketing works on inbound principles (yes, there’s inbound marketing, too). Unlike traditional advertising strategies, which often interrupt the audience with direct sales pitches, content marketing brings consumers to you on their terms in a more organic and personalized way.
There are three core ideas to keep in mind when you’re content marketing:
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Understand who your audience is and what they need,
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Be truthful in your marketing approach and provide genuine value from your content. Give consumers something they can use even if they don’t buy from you, and
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Nurture prospective leads through the buyer’s journey and beyond for long-term relationships. Long-term, loyal customers are worth your effort for revenue and reputation building.
Okay – that was a lot. Here’s a quick recap to catch us all up to speed:
Well-thought-out content that solves consumer needs will drive conversions because you’ve helped them, and you’ve got what they need to satisfy their purchase requirements.
Content marketing encourages audience engagement and interaction. By facilitating discussions and feedback, businesses can create a sense of community around their brand, further reinforcing their market presence and driving brand recognition.
Content that is insightful and engaging fosters trust in and loyalty to your product or service, building your brand reputation (glowing reviews and consumer referrals are huge for gaining new leads).
How do you do all these things? Hiring content marketing professionals is a solid choice, and here’s why.
The Role of a Content Marketing Agency in Driving Revenue Growth
Implementing a well-crafted content marketing strategy can significantly impact a company's revenue streams, and the professionals at a content marketing agency help you achieve this with a plethora of skills you can’t get from one person.
Effective content marketing strategies are designed to guide potential customers through the sales funnel from awareness to conversion. By creating content tailored to each stage of the buyer's journey, businesses can nurture leads and move them closer to making a purchase.
It goes a little something like this:
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Top-of-funnel content such as blog posts and social media updates, attract new visitors and raise brand awareness.
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Middle-of-funnel content like case studies and whitepapers educate prospects about the benefits of a product or service.
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Bottom-of-funnel content, including free trials and product demos, persuades prospects to take the final step and convert into paying customers.
This strategic approach can help you generate leads, increase conversions, and nurture new customers into loyal brand ambassadors.
A Content Marketing Agency Finds Your Audience
To create a content marketing campaign, you need to know who your clients are and what they want so your content marketers can go all in on planning and content creation.
Here’s how a content marketing agency helps businesses meet audience expectations:
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Boosting lead generation by attracting potential customers through informative and engaging content. By optimizing content for search engines, businesses can improve their visibility online, leading to increased organic traffic and higher conversion rates.
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Nurturing leads through the sales funnel. By providing relevant and timely content at each stage of the buyer’s journey, businesses can guide prospects toward making informed purchasing decisions. This targeted approach increases the likelihood of conversions and boosts overall sales.
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Enabling upselling and cross-selling efforts. By consistently delivering valuable content, businesses can identify opportunities to introduce additional products or services to existing customers, increasing their lifetime value and contributing to revenue growth.
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Building brand recognition and credibility. By producing high-quality content that addresses the needs and interests of the target audience, businesses can position themselves as industry experts. This thought leadership enhances the brand's reputation and fosters trust and loyalty among consumers.
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Reaching a wider audience. By consistently sharing valuable content across various platforms, companies can strengthen their brand identity and create a lasting impression in the minds of their consumers wherever they get their information.
Why Use a Digital Marketing Agency? Enhanced Content Marketing Success
Many digital marketing agencies have been perfecting the science of content marketing for years. They’ve kept up with how online buyers have evolved, how new online media has changed, and how people find and process information.
What can a content marketing agency actually do for your business? Firstly, when you outsource your content marketing, you’ll notice less trial and error because that’s already been done. Digital marketing content experts put your content in the right places – you don’t even have to think about it. It’s done seamlessly based on a solid content marketing strategy honed not only to meet the current needs of consumers but also to stay in line with your business values and success goals.
A content marketing agency brings a fresh perspective to your legacy content, too. You have a solid groundwork of material that is still relevant but needs an update to fit into the different platforms your consumers are using. When new writers look at your content, it’s easier for them to make changes without being stuck in how it was done in the past. They’ll painlessly get you past the old ways of thinking and into new avenues of revenue.
Even better, hiring a content marketing agency is cost-effective over time because:
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You’ll have a team of content marketing experts working for you for a period of time of your choice, so you don't have to bring in someone new full-time.
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You don’t have to figure out all the platforms and how they work best for your clients. Today’s content marketers know how to use websites, socials, and AI to their advantage.
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Good foundational content lasts a long time. Once created, you can continue to use it to attract and engage audiences for months or even years.
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Analytics know-how means tracking and analyzing data to optimize marketing efforts based on consumer engagement. Content marketers know which tools to use and what data to look for to make the right content decisions for you.
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Professionals focused on time-consuming content tasks take on these tasks, ensuring you have a consistent flow of new content without draining staff time.
Consider how a content marketing agency can help you overcome marketing challenges you’ve been dealing with (or avoiding). A content marketing agency like Tangible Words also has the marketing and sales power of HubSpot behind them as a HubSpot Platinum Partner Agency. HubSpot lets you combine content marketing with sales performance to build growth using one platform. (Here’s a peek at what HubSpot is and how it can work for your business success.)
Even better, click the offer below to talk to Alysha and learn more about content marketing, sales growth, and HubSpot.
Trust a Content Marketing Agency to Know How to Engage Your Customers
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