Buyer personas are integral to inbound marketing success, but you have to know how to create a persona before you can see results. More importantly, you should understand why you need one to be successful online.
Creating a persona for your buyers requires careful consideration of the type of customer you’re looking to attract, from their profession to their hobbies.
As an example of how to create a persona, here’s a summary persona of someone Tangible Words wants to work with:
Job/Title: VP Sales
increase # and quality of leads,
convert website leads into sales,
increase online revenue with decreased staff costs
Efficient lead identification
Efficient lead nurturing & follow up
Education of leads to increase quality
Close sales virtually with customers to decrease sales travel costs
As an inbound marketing agency, we aim to gear our content to the type of person who requires our services—someone with a goal to increase their website traffic, for example.
With your ideal customer in mind, fill their information into the categories we used above to get started on your own persona. You don’t need to know everything about them right now, but these initial notes will set the foundation for a fully rounded target persona down the road.
Learn More About How to Create a Persona: Work With an Inbound Marketing Agency
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In addition to inbound marketing, content creation services at Tangible Words also include website development and design. If you're not sure how your current website is performing, this free assessment will get you on the right track for better performance.