--- title: How To Stay On Top of Your Online Content Writing This Year description: A checklist for businesses to stay on top of your online content writing to boost marketing and sales performance. image: https://blog.tangiblewords.com/hubfs/content-creation-services-and-online-writing-help.jpg --- #### SHARE [Share via Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.tangiblewords.com%2Fhow-to-stay-on-top-of-your-online-content-writing-this-year) [Share via Twitter ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.tangiblewords.com%2Fhow-to-stay-on-top-of-your-online-content-writing-this-year&text=How+To+Stay+On+Top+of+Your+Online+Content+Writing+This+Year) [Share via Email ](mailto:?subject=How+To+Stay+On+Top+of+Your+Online+Content+Writing+This+Year&body=https%3A%2F%2Fblog.tangiblewords.com%2Fhow-to-stay-on-top-of-your-online-content-writing-this-year) [Share via LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.tangiblewords.com%2Fhow-to-stay-on-top-of-your-online-content-writing-this-year&title=How+To+Stay+On+Top+of+Your+Online+Content+Writing+This+Year&summary=A+checklist+for+businesses+to+stay+on+top+of+your+online+content+writing+to+boost+marketing+and+sales+performance.) # How To Stay On Top of Your Online Content Writing This Year February 13, 2013 |   2 minute read [Content Creation](https://blog.tangiblewords.com/topic/content-marketing-strategy), [Tangible Words](https://blog.tangiblewords.com/topic/tangible-words) ![How To Stay On Top of Your Online Content Writing This Year](https://blog.tangiblewords.com/hubfs/content-creation-services-and-online-writing-help.jpg) Search Engines want up-to-date, frequent, quality content, but how do you keep up?  A.I. offers a quick way to write and post what you need fast. However, quality and authenticity remain at the top of Google's must-have list. You need human input for this. To show your unique selling propositions and demonstrate your authoritativeness and trustworthiness in a new way, you must focus on offering top-performing content written by real people who understand your business. Whether or not you create it in-house or use an agency, well-written content shows your audience that you're their best option. AI alone can't do that (though [AI is useful](https://blog.tangiblewords.com/how-ai-makes-marketers-better) to help with writer's block and help you create the tone you need for all the various platforms you use). [![New Call-to-action](https://no-cache.hubspot.com/cta/default/2504218/054c4c4b-acda-43c1-8564-9b8067487e82.png)](https://cta-redirect.hubspot.com/cta/redirect/2504218/054c4c4b-acda-43c1-8564-9b8067487e82) ## Why Skilled Online Content Writing is Still Important  Good content writers are your best bet for creating marketing material that converts. Combining skilled writers with a proven strategy is a gold mine of fodder; you can communicate in different ways using multiple platforms, from social media to your website and marketing emails. A content creation strategy improves your quality of content because you can work from your expertise and focus on what's important to your clients. If you're struggling to create good online content, try going back to basics. Go through this checklist to make sure you're spending your time on the right things. 1. Create a storyboard to help lead you through the content creation process. Knowing where you're going helps you build the pieces along the way. 2. If you redesign your website, ensure the content complements the design. Check out this free ebook to help you [understand growth-driven websites.](https://offers.tangiblewords.com/learn-how-growth-driven-design-trumps-traditional-website-design-ebook) 3. Are you communicating your timeline and needs (like future blog functionality or Google Analytics) with your developer? It's important to maintain communication with your designer to achieve the best outcome for your website and ensure its continued effectiveness. 4. Create an editorial calendar for your business blog, social media, and e-newsletters. Use [a free CRM](https://blog.tangiblewords.com/crm-systems-comparison-guide), such as HubSpot, to keep your content releases on track. ## Are you wondering if your website is even working? Talk to an expert to learn the good, the bad and the unknown about your website. [![TW website redevelopment cta button image](https://no-cache.hubspot.com/cta/default/2504218/ceb05e13-9d94-4336-970b-9ad444601256.png)](https://cta-redirect.hubspot.com/cta/redirect/2504218/ceb05e13-9d94-4336-970b-9ad444601256)     ## Most Popular Blogs [![Want to Balance Work and Family? Try Remote Work](https://blog.tangiblewords.com/hubfs/beach%20view.jpg) Careers ## Want to Balance Work and Family? Try Remote Work ](https://blog.tangiblewords.com/balance-work-and-family-with-remote-work) [![How Does BeThere Immersive Use VR Job Training for New Hires?](https://blog.tangiblewords.com/hubfs/bethereimmersive.jpg) Cool Companies ## How Does BeThere Immersive Use VR Job Training... ](https://blog.tangiblewords.com/how-does-bethere-immersive-use-vr-job-training) [![#CoolCompanies: How Does The Bunkie Co. Make Smart Use of Back Yards?](https://blog.tangiblewords.com/hubfs/undefined-Apr-21-2026-08-22-38-1171-PM.png) Sales Growth Cool Companies ## #CoolCompanies: How Does The Bunkie Co. 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