How To Stay On Top of Your Online Content Writing This Year

February 13, 2013 | 2 minute read

Search Engines want up-to-date, frequent, quality content, but how do you keep up? A.I. offers a quick way to write and post what you need fast. However, quality and authenticity remain at the top of Google's must-have list. You need human input for this. To show your unique selling propositions and demonstrate your authoritativeness and trustworthiness in a new way, you must focus on offering top-performing content written by real people who understand your business. Whether or not you create it in-house or use an agency, well-written content shows your audience that you're their best option. AI alone can't do that (though AI is useful to help with writer's block and help you create the tone you need for all the various platforms you use).

Why Skilled Online Content Writing is Still Important

Good content writers are your best bet for creating marketing material that converts. Combining skilled writers with a proven strategy is a gold mine of fodder; you can communicate in different ways using multiple platforms, from social media to your website and marketing emails. A content creation strategy improves your quality of content because you can work from your expertise and focus on what's important to your clients.

If you're struggling to create good online content, try going back to basics. Go through this checklist to make sure you're spending your time on the right things.

Create a storyboard to help lead you through the content creation process. Knowing where you're going helps you build the pieces along the way.
If you redesign your website, ensure the content complements the design. Check out this free ebook to help you understand growth-driven websites.
Are you communicating your timeline and needs (like future blog functionality or Google Analytics) with your developer? It's important to maintain communication with your designer to achieve the best outcome for your website and ensure its continued effectiveness.
Create an editorial calendar for your business blog, social media, and e-newsletters. Use a free CRM, such as HubSpot, to keep your content releases on track.