Tangible Words will be presenting at the annual Ontario East Municipal Conference (OEMC) in Kingston, Ontario on September 9th & 10th, 2014.
Session #1: Social Media Content Strategy
Date/Time: Tuesday September 9, 1:45 p.m. - 3:15 p.m.
Description: Your company’s approach to social media is pivotal to your online marketing success. Stop rushing onto the bandwagon and learn the keys to first improving your website so you can strengthen your social media marketing.
- Phase 1 of your content strategy and marketing plan must be to make your website awesome.
- Learn the other step everyone mistakenly skips: Phase 2 of effective social media marketing is to create a content strategy for ONE social media platform and decide how you will use that social media tool (i.e. what kind of content will be relevant to share, what audiences are you hoping to attract, and how will you define success?)
- Phase 3 is about your content policy (how frequently will you post, who will be responsible, what kind of account you will set up, etc.)
Let’s get you ready to rock social media marketing to build relationships, foster trust, and prove your expertise.
Session #2: Blogging for Business
Date/Time: Wednesday September 10, 3:45 p.m. - 4:45 p.m
Description: Google’s 2013 algorithm release changed the internet: updated, frequent content is now the ultimate factor in website rank. The solution is storing your website information in Blog Posts - and the days of blogging about your breakfast are long over. Come investigate what blogging can do for your administrative, awareness and engagement goals so you can start offering content that attracts your prospects. Shed some light on what to use your website blog by looking at Case Studies from similar organisations and how a blogging content strategy will reduce all the risks of using a blog on your site.
Your Presenter: Alysha Dominico, Founder and CEO Tangible Words Ltd.