Tourism operators: you need to tailor your content for Ontario tourist marketing. When your tourism website content and social media posts are interesting and useful to prospective tourists, they take the time to read and consider your Ontario tourist destination.
Let your passion for your Ontario tourist region show. People love stories. Tell the story of your region and let your prospects picture themselves as characters in that story… at your destination!
Think like a tourist.
Firstly, find out what problems they have and what their goals in life are. Use social media for tourism and read the comments your prospective tourists post. Listen to feedback from your existing tourists.
Then, determine how your Ontario Tourist Region meets those needs and desires. Then, start attracting tourists by communicating that unique selling proposition with your content.
When planning content creation for your Ontario tourist marketing set SMART goals for your content marketing strategy. SMART goals include what to post, where, and how often. Your content includes your tourism website, Facebook page, Twitter feed and any other platform you use to attract tourists. Also, make sure to clarify who is responsible for each task in your content marketing strategy. When you assign content tasks you ensure they're completed on time and not overlooked.
When creating content for your Ontario tourist marketing, write the way you speak, like you’re having a conversation with your prospective tourists. Keep your language clear and simple. Use words your target market would use and keep your content relevant to your buyer personas, as well as to your site and brand.
Start with a strong headline. Include an odd numbered list and use power words, such as essential, surprising, incredible, smart, or effortless. Think “15 Effortless Tips for the Smart Tourist.” Use these strategies for email subject lines that attract tourists as well.
Make content interactive and engaging. Encourage people to comment, view a slideshow or vote in a survey.
Enhance your content with engaging photos and videos to hold their interest. Create an element of surprise with an unexpected story. “The Day a Bear Interrupted Our Staff Meeting.” Use statistics and testimonials to add credibility to your content. Create an emotional reaction to help your prospects feel connected to your Ontario tourist region.
Search Engine Optimization (SEO) is about getting the right keywords in the right place. So, use SEO for your Ontario tourist marketing. The right words help your target market to find the information they need end encourage them to book. Check out these helpful tips:
Include one clear call to action (CTA) on your website, blog article or social media post. If your CTA is simple and quick, people are more likely to click. Give specific instructions and include an incentive. You could have them enter their email address to receive a free content offer. Or, encourage them to book early to receive coupons for a local restaurant.