Use Posts Not Pages To Make Your Website More Customer-Friendly

April 23, 2013 |   3 minute read

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Use Posts Not Pages To Make Your Website More Customer-Friendly

Busy website page menus can be intimidating to visitors on your website who are often trying to figure out where they should look first. WordPress Content Management Software (CMS) offers a handy solution.
WordPress comes with built-in business “blog” functionality – and it doesn’t mean you have to write something every day (or even write content frequently).

If you saw our Content Marketing article in GeoExpro in February 2013 , you’ll know we’re fans of using WordPress to build your business website—so long as you do it right.

Blog “posts” on your company website don't have to be only about disseminating current articles. It can also be a place where you: share more information about what you do; make your website pages “sticky”; improve your Search Engine Optimisation (without cheating)—and still manage to avoid cluttering your Page menu.

Here’s How To Use Blog Posts To Make Your Website More Customer-Friendly.

You see, each blog Post is essentially a page: it opens up in full view just like a Page. So creating your content in “Post” format instead of “Page” format, as you do with a Blog, lets you have lots of, essentially, “Pages”, without having to store each “page” in your Page Menu (navigation bar).
However, eventually, you’ll wind up with the exact same problem as having too many Pages. If readers see too many Posts, it’s equally overwhelming as they don’t know where to click, right? So WordPress lets you organise the Posts with more detail than Pages, which is also to the advantage of your visiting prospects. With more detail, they can figure out which information path they want to cruise along your website.

In our Next Article we will discuss how to organize your posts and encourage readers to find details they seek.

Posts Also Make Your Website Customer Friendly Because…

  1. SEO improvements with Posts: You can link to Posts from your website Pages. By linking to relevant Posts, you make your Pages “sticky” which means customers just keep finding more and more information on your website that they want to read. The more links (“pages”) clicked on your site, the more search engines consider your site to be delivering credible information.And you can also interlink your website Pages from your Posts to improve your SEO. Most Search Engines recommend websites that have pages with the search term in the page title and in hyperlinks. Using this strategy appropriately is good, honest SEO because it helps the reader find the most valuable content for their search.Of course Posts are also good for your SEO because they have date and time stamps attached to them, alerting search engines that new (i.e. up-to-date) content is on your site.
  2. Article Archives: Posts are automatically archived on your site. So even if an article is not immediately visible to your customers in your Recent Posts feed or your Popular Posts plugin/widget—users will still have access to more historical information on your company website. You can backdate any article to keep it accessible but hidden. We store our Tangible Words Privacy Policy like this.

Want to talk about an example that’s relevant to you? Book your free 15 minute copywriting consultation with me here on vCita. Simply tell me when you’d like to talk, and I get back to you within 48 hours with a date and time that works for me too.