SEO improves website ranking, which is important because, to increase website traffic, people need to find your company first and click on the products or services you offer. Ideally, you want your website to rank on the first page, because most people don’t click beyond that.
4 Tips on how to use SEO to Increase Website Traffic
Create a content strategy to avoid creating duplicate content, such as several pages that are too similar, because it will negatively affect your website’s search rankings. Google views similar content as a sneaky attempt to improve search ranking.
Keywords are, well, key, in SEO. They are like the red pins on a Google Map, that show you exactly where your destination is located. To get your customers to the place you need them to go, make sure your SEO keywords are as specific and accurate as possible. This will increase website traffic to your company site.
Imagine you are trying to find a flower shop near a specific intersection. You wouldn’t want your GPS to send you to the other side of town. When your customer searches for a specific product, your SEO keywords need to provide accurate directions to the search engine, so the customer finds the right content. For best results when you use SEO to increase website traffic, be sure to choose powerful SEO keywords and use professional keyword placement strategies within your content.
SEO Copywriting Immediately Increased Online Store Sales By 340%
Before contacting Tangible Words, Topsy Farms had a website, an online store, a hearty blog, and an engaged audience; but online store sales were lower than they wanted.
After Tangible Words conceptualized their messaging and used SEO to increase website traffic to the Topsy Farms homepage, online store sales increased by 340% immediately. The Topsy Farms website started ranking first organically on major search engines for a key competitive term.