When you first created your tourist region’s website, you were probably advised on, or researched SEO and tinkered to make your website optimized. You already did what you needed to make your site the best tourism website possible. So why do you have to think about SEO again? Wasn’t that covered the first time?
Yes, but SEO is more important - and goes deeper - than just repeating a few keywords and forgetting about it. Advanced SEO techniques take your ranking higher moving you closer to being the best tourism website for your target audience.
SEO affects your rankings in search engine results. Since most internet users don’t click past the first page of results, you need to be on that first page of search engines like Google in order to bring views to your tourism region’s website. If users can’t find you on the first page of search results, you’ll have a hard time attracting visitors to your site, and if visitors can’t find your website, how are they supposed to visit your region?
In short, you really need search engine optimization.
In the world of online visibility, you need to prove to both your customers and Google that you’re a trustworthy authority on whatever your subject is. In order to achieve this trust, you need advanced SEO techniques. Keywords are important, but so are things like backlinks, a fast-loading website, and pillar articles. Besides, other than a little more work, there aren’t any drawbacks to developing your SEO further; it can only help your tourist region’s overall success.
Potential tourists will Google your region when planning their vacation, and when they do, you’ll want your website to be one of the first links they see. Google has changed its search algorithms in recent years to try and prioritize relevant content. Because of this, you need to make sure your site has a lot of value to bring views to your tourism region’s website. You can achieve this through creating better menu navigation and a sticky website that visitors want to keep clicking through - a website that visitors are “stuck” to, in short.
Make the effort to learn advanced SEO techniques and your tourism region will reap the benefits in no time. Plus, you’ll get the satisfaction of seeing your site at the top of all those Google searches while hosting the best tourism website possible!
You'll learn how Advanced SEO techniques effect your Google ranking like: