In our last article we discussed what an Offer, an Incentive and An Action is when Email Marketing. All great email marketing uses this formula:
Offer + Incentive = Action
Sounds easy but many of our clients wonder what their business could offer and how to make it profitable. Here are some examples to get you thinking.
- Kids eat free (offer): at Your Restaurant (action) Tuesday nights (incentive)
------> parents eat = profit
- Free printer (offer) with purchase of computer (action) by X date (incentive)
------> they buy cartridges, paper = profit
50% off ( offer) this week ( incentive) if you book a hotel room with Our Company ( action).------> profit (room service, parking)
Now try it yourself. Write out 5 Offers and then finish them with an incentive and action. Here are other ways to turn visitors into customers.