Why Spend Money On A Copywriter?

November 10, 2010 |   2 minute read


Why Spend Money On A Copywriter?
in 2024, businesses have moved beyond knowing they need to create more effective content.  It's not a matter of why you need a copywriter but more of how much help copywriters can give me to boost sales. 

Small-Medium Enterprises See Success Using Copywriters

Copywriting is the foundation of a much larger content strategy focus that businesses adopt to increase sales while easing stress on their in-house marketing teams. Knowing what to say, how to say it, and when and where to say it is all part of a copywriter's comprehensive skillset. 

Combining copywriters' writing expertise with in-depth knowledge of sales and marketing software like HubSpot is a cornerstone of creating and converting your marketing campaigns. Copywriting skills are now complemented with customer relationship management software knowledge and content strategy expertise to build a solid foundation for your business online. Company leaders are the subject matter experts (you know what your business offers, and you're too busy working with your clients to try to manage your digital presence).  Even if you have a marketing and sales team, they might not have the time to revamp your online content or even manage the traffic that's coming now. That's not a knock on your teams, the world of digital marketing changes quickly and the tools and technology available can be difficult to use effectively if you haven't used them before. 

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Growing your sales means keeping pace with the changing digital marketing landscape.

Plus, outsourcing communication like your website content gives you more time to develop further and deliver your products/services so you can provide better products and services to your clients.

And let's not forget, you won't have to write to your customers anymore physically. Tangible Words' inbound marketing teams research and write so more customers want to buy from you. We even liaise with your web developer and graphic designer to help run your next advertising campaign. Creating and executing a content strategy tailored to promote your unique business is what will get your products and services in front of the right people at the right time. 

Take a look at how Tangible Words has already helped companies like you and what they say about our copywriting services.

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