--- title: Creating A Sales Video? Better Get Copywriting description: Looking to improve your sales videos? Here are 5 ways effective copywriting can elevate your message and engage your audience with clarity and impact. image: https://blog.tangiblewords.com/hubfs/testy.jpg --- #### SHARE [Share via Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.tangiblewords.com%2Fcreating-a-sales-video-better-get-copywriting) [Share via Twitter ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.tangiblewords.com%2Fcreating-a-sales-video-better-get-copywriting&text=Creating+A+Sales+Video%3F+Better+Get+Copywriting) [Share via Email ](mailto:?subject=Creating+A+Sales+Video%3F+Better+Get+Copywriting&body=https%3A%2F%2Fblog.tangiblewords.com%2Fcreating-a-sales-video-better-get-copywriting) [Share via LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.tangiblewords.com%2Fcreating-a-sales-video-better-get-copywriting&title=Creating+A+Sales+Video%3F+Better+Get+Copywriting&summary=Looking+to+improve+your+sales+videos%3F+Here+are+5+ways+effective+copywriting+can+elevate+your+message+and+engage+your+audience+with+clarity+and+impact.) # Creating A Sales Video? Better Get Copywriting February 16, 2016 |   2 minute read [Content Creation](https://blog.tangiblewords.com/topic/content-marketing-strategy) ![Creating A Sales Video? Better Get Copywriting](https://blog.tangiblewords.com/hubfs/testy.jpg) Promotional videos quickly [engage your target audience](https://tangiblewords.com/how-website-copywriting-ottawa-business-noticed-ahead-of-the-competition/). Eye catching images, easily shared, and viewable in 3 minutes or less, play to people's need to be entertained in short spurts. But, when you’re creating **sales video** content you need more than images to convince your audience. You’re selling a dream every time you create video content. Even if you have the best sales techniques, it’s the dream that attracts consumers, generates supporters, or racks up likes.  ![Sales video image](https://blog.tangiblewords.com/hs-fs/hubfs/vanilla-bear-films-JEwNQerg3Hs-unsplash.jpg?width=321&height=214&name=vanilla-bear-films-JEwNQerg3Hs-unsplash.jpg) Video images alone leave too much for the audience to figure out on their own. This *creative burden* means viewers can interpret the content however they like, or don’t like, which can turn them off your brand. You need to write a video script that tells viewers, unequivocally, what the dream is and how you’re going to give it to them. Copywriters use this same process, with clear language, to write a video script as they would any online content marketing [sales tools](https://tangiblewords.com/social-media-marketing) like websites, blogs and marketing emails. [![TW Online Copywriting Course CTA button](https://no-cache.hubspot.com/cta/default/2504218/interactive-170425314328.png) ](https://blog.tangiblewords.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIKSlrqxd2sA2URuoL%2FI2ryO3Em%2FA1QKtIRmwRizkQ1DX06Jcl5LIfDdx1qEUFSLPSbxmB%2Fju87RrZsz7iBy64QIDhZ%2FThx16giu7fSqNGDHq%2FoPemKiNGUCDL0goWGFeERHmhFjAxn8YYJMPZt9Xc9ROidOaDqKtQTv0UcR5YbiyegIiMVMMQxMwhjsMGMXOCFebZmlQ%3D%3D&webInteractiveContentId=170425314328&portalId=2504218)   ## **Here Are Five Steps To Creating a Convincing Sales Video Content** 1. [Know your target audience](https://tangiblewords.com/reaching-your-target-audience-ted-blog/) so you can give them what they want and need; 2. plan your content based on your audience and what you want them to do; 3. create a copywritten script so you [tell your audience what’s in it for them;](https://tangiblewords.com/how-to-stay-focused-on-your-customers-true-content-marketing-wiifm-explained/) 4. shoot your video to fit the script, [use images that resonate with your audience](https://tangiblewords.com/awesome-example-content-marketing-bend-images/) and complement the language; and  5. [share it on social media platforms](https://tangiblewords.com/social-media-marketing-for-your-business/) you know your clients use (See Step 1) so they’ll see it, share it and answer your call to action. And remember to make sure you offer closed captioning and a transcript with your video to comply with web content accessibility guidelines.   ## **Grow Your Revenue With Inbound Marketing [Sales Techniques](https://blog.tangiblewords.com/sales-techniques-you-need-right-now) ** [![Sales Growth Program CTA button](https://no-cache.hubspot.com/cta/default/2504218/f1f0eeac-09bb-4ec5-9383-168536a7d7b1.png)](https://cta-redirect.hubspot.com/cta/redirect/2504218/f1f0eeac-09bb-4ec5-9383-168536a7d7b1) ## Most Popular Blogs [![Want to Balance Work and Family? Try Remote Work](https://blog.tangiblewords.com/hubfs/beach%20view.jpg) Careers ## Want to Balance Work and Family? 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