--- title: Don't Break Your Online Sales Cycle – Plan Your Website Content. description: Don't break the online sales cycle on your prospects. Get people who are content experts (like website copywriters) to help you . image: https://blog.tangiblewords.com/hubfs/Untitled%20design%20(46)-png.png --- #### SHARE [Share via Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.tangiblewords.com%2Fdont-break-your-online-sales-cycle-plan-your-website-content) [Share via Twitter ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.tangiblewords.com%2Fdont-break-your-online-sales-cycle-plan-your-website-content&text=Don%27t+Break+Your+Online+Sales+Cycle+%26ndash%3B+Plan+Your+Website+Content.) 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April 07, 2015 |   2 minute read [Content Creation](https://blog.tangiblewords.com/topic/content-marketing-strategy), [Growth-Driven Design Websites](https://blog.tangiblewords.com/topic/growth-driven-design-websites) ![Don't Break Your Online Sales Cycle – Plan Your Website Content.](https://blog.tangiblewords.com/hubfs/Untitled%20design%20(46)-png.png) For the second time this week I have been researching something online and come across an event I was interested in only to have the website owner break the online sales cycle on me. Here's me the online customer. - I see an event. - I want to go and spend money at your event. - I click the link you offer for the event - assuming it will offer me more information. - The link takes me to your website. - Even with some patient digging, I cannot find the link I wanted, just a slew of other stuff I don't care about right now. - I leave your website (and your business) dissatisfied. - I don't buy from you. This is a perfect example of giving your audience a creative burden instead of giving them a website that strengthens the sales cycle. If you are offering an event make sure you have a link with all the details! That’s how we shop online! ### This is Why You Need an **[Information Architecture](https://tangiblewords.com/website-content-architecture-figuring-out-your-pages-product-based-companies-vs-service-based-companies/) **for Your Website. You are going to want to offer events or dynamic updated content, and at some point you need a place where that can live on your website. You need to think about how the**[ website content](https://tangiblewords.com/website-copywriters-plan-content-just-write/)** is going to be shown on your homepage so that if I go there I can see what's possible on your site now and 18 months in the future. Don't break the online sales cycle on your prospects. You have worked hard to get a website. **[Make Your Business Website Purpose Obvious](https://tangiblewords.com/make-business-website-purpose-obvious/)**. Get people who are [content and information experts](https://blog.tangiblewords.com/why-you-shouldnt-buy-design-development-and-website-content-from-one-company) (like **[website copywriters](https://tangiblewords.com/about/)**) to help you set it up - go a little bit further then just your **[website developer](https://tangiblewords.com/new-website-design-dont-forget-to/) **so your website actually does what it's supposed to and doesn't fail your eager customers. #### Rebuilding Your Website? Get Ready With This Free Website Design Checklist Make your website content and design process easier for your staff.  Use this checklist so you **know what your website needs to boost sales BEFORE you start rebuilding** your website. It'll save you time, money, frustration, and guarantee you'll attract more customers online. Download this Checklist and you'll learn: - Must haves for website sales success - Content Must Have's - Who does what, when & how - Website Upkeep - How to manage images & text [![Sales Growth Checklist CTA button image](https://no-cache.hubspot.com/cta/default/2504218/28a599cf-2a5d-4cad-a891-c7b4e36e8b37.png)](https://cta-redirect.hubspot.com/cta/redirect/2504218/28a599cf-2a5d-4cad-a891-c7b4e36e8b37) ## Most Popular Blogs [![Want to Balance Work and Family? Try Remote Work](https://blog.tangiblewords.com/hubfs/beach%20view.jpg) Careers ## Want to Balance Work and Family? Try Remote Work ](https://blog.tangiblewords.com/balance-work-and-family-with-remote-work) [![How Does BeThere Immersive Use VR Job Training for New Hires?](https://blog.tangiblewords.com/hubfs/bethereimmersive.jpg) Cool Companies ## How Does BeThere Immersive Use VR Job Training... ](https://blog.tangiblewords.com/how-does-bethere-immersive-use-vr-job-training) [![#CoolCompanies: How Does The Bunkie Co. 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