Redesigning your new website can be a positive experience. The redevelopment process lets you and your team dive deeper into how you present your business to the world. It's an opportunity to make necessary changes to the website content and the look and feel of your design. Look at it through the eyes of your target audience. When you put yourself in the place of your ideal customer, you're setting your business up for more conversions from your website.
What to Do Before You Start Your Website Redesign
There are actions you can take before you make any changes to your website that will help you see better results when the new site launches. Here are five ways to make your website redevelopment process run smoothly and help you earn qualified leads from your content:
- Make sure all team members agree on the needs of your company's new website design. Use your sales and marketing team's expertise to build the content that will generate leads.
- Save money by talking to content experts before you talk to a website developer. If you don't know what to say, you can get an expert to help you appeal to your target audience.
- Have your current website audited so you have a better idea of what needs changing (this is a cheap and an easy step that could save you thousands in the long run). Know where your trouble spots are before you start the big redesign process.
- Have your website copywriter and website developer work together. Tangible Words now does both content and design using HubSpot software.
- Ask your website copywriter about planning the content, not just writing it! A good content plan will attract the right customers fast.
Want More Website Redesign Tips?
We've written a lot about website design and content. Check out this "I Want A New Website Design" Checklist to better prepare you for choosing a website developer.
Find Out How Much a Website Redevelopment Will Cost You: No Guesswork
If you're ready for a new website, look at growth-driven design to get the most benefit for your effort.
