Beware of Marketing Hype: Even the “greats like Apple” fall into this trap
Good website copywriting means really espousing the features and benefits of your product so that your consumers can make an educated decision (from their computers) about whether they should buy your product or not. But look at this massive #Fail by Apple.
A bit of background (iPhone vs. Nexus):
Apple's website copy for the iPhone 5:
This copy expects me to buy into the hype of the Apple brand.
Is this marketing copy purposely vague as if to cover up the flaws with the iPhone 5?
Look at the bursting features and benefit confidence for the MacBook Pro - a product that is well reviewed and untouchable in its space for quality.