I just received an e-newsletter with a headline that startled me so much, I had to open it. I got an email from Twitter Counter saying “53 people unfollowed you on Twitter”. I thought, “What the hell did I post about to deserve that?!” And had to open it even though I was in the middle of something else.
Their e-newsletter did what it set out to do: it got me to open the letter, read it, engage and then take action. Excellent work.
Using the “Free” Word is a Copywriting Trick, and It Does Work.
There is no sale without carefully crafted copy.
And the sooner organisations stop thinking about their websites as a visual display alone, the sooner we will have a better internet filled with happy users going to the places they actually want to go.
They had a chance to really assess how the site’s content should be laid out for user-friendliness and effective sales