Growth-Driven Website Design to Maximize Education & Training Sales
Does your website need a refresh, but you’ve been putting it off? By using growth-driven website design, you can get your education and training website relaunched, quicker and smarter. Here’s how.
1. Growth-Driven Design Is A Safer Investment For Your Education and Training Website
Growth-driven design is a much safer investment than traditional website design, because it allows for corrections, adjustments and improvements. In order to relaunch your website, on budget and on time, growth-driven website design begins with a simple website and anticipates the next-level investments.
For your education and training business, it is especially important to be able to change the design, features and content over time.
Your software and solutions might be difficult to explain to high-tech prospects and corporate heads of HR, who are looking for a training solution. If a traditional website design process was used, you might have spent months and months on website copy explaining your education products and services, only to find out that it didn’t resonate with your ideal prospects.
Growth-driven design ditches that one-and-done mentality, and provides a framework for improving your website over time, so you can stop worrying about the initial website launch needing to be perfect. Your money isn’t lost if the website is a flop, instead you simply correct what you need to, and continue to improve your attraction marketing strategy.
2. Correcting Current Educational Software Sales Headaches
By considering how a current customer makes a purchase online, you can begin to address all the issues that are preventing you from maximizing your education and training website sales.
You may have complaints or feedback that you can draw upon in order to make these corrections. Alternatively, you may also have ideas from your team about how to improve the website’s navigation, which will make it easier for prospects to move from educational content to contacting your sales team.
Storyboarding a website is a very effective way to ensure that all your online content and the navigation between pages facilitates increased education and training website sales. This is another simple way that growth-driven design allows for improvements to be made continually, as you learn from your online audience, receiving feedback over time.
3. Anticipate Future Investments to Boost Website Sales
A growth-driven website layers in a client management system (CRM) as its backbone. When the website is launched, it can make use of free CRM tools, like those offered by HubSpot., n a few month’s time the website could be easily be upgraded to the paid products. Growth-driven website design anticipates small upgrades over time, allowing for long-term planning using a step-by-step approach.
By upgrading the CRM tools over time, the result will be better tracking of website performance, and additional data that can be fed back into growth-driven design processes.
4. Adjust Your Online Strategy On The Fly
Once your education and training website is up and running, built around valuable content and making use of HubSpot tools, you can begin to look at the data.
Website analytics will help you to determine where your audience is coming from and what content is receiving the most traffic. Additional incremental changes can then be made to the website content.
Even simpler, you can also ask your current clients who are using the new website to provide feedback on the experience, and this can be used to tailor the site to what your ideal clients expect to see.
If you published a blog post helping a specific industry with a common e-learning issue, but it did not receive as much traffic as you anticipated, you can adjust the SEO, re-evaluate your distribution strategy and compare it to other pages that are succeeding. By always learning from your website’s analytical data and allowing for changes to your content, you can continue to increase the visitors to your website.
5. Drive Traffic to Your Education Services Website
The growth-driven path to website design is a long-term planning strategy. After optimizing your website slowly over time, there are other methods to use in order to continue to drive traffic to it. Your education and training website is your sales engine, attracting highly qualified leads, and you need to keep it running well into the future.
On top of the continued use of analytics and website feedback, social media or a newsletter can also help to distribute your website content to a wider audience. A newsletter would be an excellent channel for you to use in order to demonstrate your educational expertise. Current and prospective clients could receive an email discussing how to solve common issues to do with training large-scale workforces in many different industries. The newsletter provides value in a convenient format and will link to blog posts for further details. That way your prospects can learn more about your company, and reach out when the time is right for them to buy education and training products from a source they trust.
Baby Steps to Attracting Your Ideal Clients
Website design doesn’t have to be a long and painful process, and your website doesn’t have to sit around, untouched, for years before an upgrade. By using analytics, asking for feedback from your educational software clients and constantly trying and tracking new approaches, you can develop your website steadily over time. Growth-driven design uses baby steps to improve your online presence, helping to build your educational brand and support your sales team as you learn from your online audience.
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