HubSpot User Groups (also known as HUGs) are the best way to learn about HubSpot because these groups allow you to connect with other HubSpot users to make learning about HubSpot more enjoyable and productive. Are HubSpot user groups free? Absolutely!HUGs are a fantastic way to share knowledge of the platform and keep on top of changes that affect the businesses that rely on HubSpot. When we host a HubSpot User Group, we know that people can't always attend the live recording. So we wanted to make sure anyone who wanted to learn about HubSpot can do so, at any time they want, completely for free!

Search below to find our collection of recorded HUGs and watch as many as you want.  

Table of Contents

1.  HubSpot's Cutting-Edge AI Tools 

i. Build Your Own HubSpot AI Agent 

ii. AI SMS Chatbots

iii. Crush Your Sales Sequences with A.I.

2. HubSpot's Amazing Content Marketing Capabilities

i. Social Media Marketing Strategies that Work

ii. How HubSpot B2B Content Marketing Tools Can Help

iii. Run and Measure EdTech Email Campaigns with HubSpot

iv. SMS Marketing To Increase Customer Lifetime Value

v. Best Uses for Account-Based Marketing in HubSpot

3. About the Incredible HubSpot CRM

i. Data Management for Pros: Using HubSpot's Smart CRM

ii. Turn Tough Feedback Into Stunning Growth

iii. Protect Your EdTech Company from Dangerous Cyber Theft

iv. HubSpot CMS: Why We're Not Using WordPress Anymore

v. HubSpot's Deal Stages for EdTech Sales

vi. From Traffic to Transactions: How to Maximize ROI

vii. Hubspot Tradeshow Webinar

viii. Calculate Visitor Value and Increase Your Revenue

4. Insider HubSpot Features and Updates

i. What HubSpot Users Need to Know from INBOUND 2025

ii. Help with HubSpot Webinar: The Guide to 200+ New Updates!

1. HubSpot's Cutting-Edge AI Tools

As companies rush to adapt to emerging AI technologies, HubSpot is rapidly developing its own AI capabilities. These new features promise to add value to your HubSpot membership, but it's important to know where these features benefit your business and when you should exercise caution in using them. These webinars will help you sort the sublime from the slop. 

 i. Build Your Own HubSpot AI Agent

Dec 9 2025 - In this recorded webinar, learn how to set up your first HubSpot AI Agent and design an Agent that helps your business grow.

ii. AI SMS Chatbots

June 24 2025 - In this recorded webinar, learn how an intelligent, event-specific AI SMS chatbot builds a relationship that customers trust. Perfect for EdTech sales and for collecting customer feedback, these EdTech AI SMS chatbots are amazing!

iii. Crush Your Sales Sequences with A.I. 

April 30, 2024 - in this recorded webinar, learn what other EdTech BDRs are doing to get meetings booked. Using custom AI videos to scale great sequences has never been possible, until now!

2. HubSpot's Amazing Content Marketing Capabilities

HubSpot is a one-stop shop for all your content marketing needs, and its data analysis functionalities mean that you won't be sending your content out into an online void without knowing how it performs on your target audience. These webinars provide expert commentary on the best practices for content marketing in HubSpot. 

i. Social Media Marketing Strategies that Work

May 13 2025 - In this recorded webinar, learn how to see actual ROI and tangible results from your social media marketing strategies.

ii. How HubSpot B2B Content Marketing Tools Can Help

Jan 23 2025 - in this recorded webinar, learn how to use new content marketing strategies to ensure you maintain growth and lead generation, particularly in EdTech sales.

iii. Run and Measure EdTech Email Campaigns with HubSpot

Feb 27 2025 - in this recorded webinar, learn how to create, manage, and optimize email campaigns within HubSpot.

iv. SMS Marketing To Increase Customer Lifetime Value

Jun 11 2024 - in this recorded webinar, learn how to do SMS Marketing that won't get you marked as spam.

v. Best Uses for Account-Based Marketing in HubSpot

Sep 16 2025 - In this recorded webinar, learn the best practices and smartest tools for account-based marketing (ABM) in HubSpot.

3. The Incredible HubSpot CRM 

We love the HubSpot CRM and we love to share knowledge about this excellent platform. But any CRM worth its salt can be intimidating for users. These webinars keep you informed about ways to keep CRM data clean, organized, and primed to help you grow. 

i. Data Management for Pros: Using HubSpot's Smart CRM

Oct 21 2025 - in this recorded webinar, learn how proper CRM data management transforms overwhelming analytics into clear, actionable insights.

ii. Turn Tough Feedback Into Stunning Growth

Apr 22 2025 - in this recorded webinar, learn ways of collecting customer feedback, spotting community patterns, and transforming criticism into meaningful change.

iii. Protect Your EdTech Company from Dangerous Cyber Theft

Mar 25 2025 - in this recorded webinar, learn how to secure your HubSpot account and your sensitive data to protect your business from cyber threats.

iv. HubSpot CMS: Why we're not using WordPress Anymore

Feb 13 2024 - in this recorded webinar, learn why two different agencies stopped building websites in WordPress because HubSpot CMS is better for everyone on your team (and cheaper!)

v. HubSpot's Deal Stages for EdTech Sales

Nov 7 2024 - in this recorded webinar, learn how to speed up EdTech's notoriously slow sales cycle. Get a clear understanding of how to structure and utilize your deal pipeline within HubSpot to move deals forward.

vi. From Traffic to Transactions: How to Maximize ROI

Jun 19 2024 - in this recorded webinar, learn from two experts in helping businesses grow. This webinar will help you boost your online presence, drive traffic to your site, and improve your customer service.

vii. Hubspot Tradeshow Webinar

Dec 12 2023 - in this recorded webinar, learn how to set up your HubSpot CRM (and use it better) to get more revenue out of future trade shows.

viii. Calculate Visitor Value and Increase Your Revenue

Dec 12 2024 - in this recorded webinar, use HubSpot data to get better ROI on your marketing, sales and retention efforts.

4. Insider HubSpot Features and Updates

There is a lot to keep track of as a HubSpot user, and that's apart from the hard work it takes to run your business. That's why these webinars are designed to help all HubSpot users get caught up on the updates and changes and hard-to-find features that will give you an edge with HubSpot. 

i. What HubSpot Users Need to Know from INBOUND 2025

Sep 30 2025 - in this recorded webinar, learn about the most impactful HubSpot updates from INBOUND 2025 and discover transformative new features you can utilize right now.

ii. Help with HubSpot Webinar: The Guide to 200+ New Updates!

Oct 28 2024 - in this recorded webinar, learn about the 200+ updates HubSpot introduced to the platform after INBOUND 2024. We'll examine the new features you'll want to start using right away, especially for the EdTech sector.

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