--- title: How to Attract New US Manufacturing Customers? description: How to attract new US manufacturing customers with your website. 5 ways to improve website content for a competitive edge in the US market. image: https://blog.tangiblewords.com/hubfs/optimize%20your%20manufacturing%20website-1.png --- #### SHARE [Share via Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.tangiblewords.com%2Foptimize-your-manufacturing-website-to-identify-us-manufacturing-opportunities) [Share via Twitter ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.tangiblewords.com%2Foptimize-your-manufacturing-website-to-identify-us-manufacturing-opportunities&text=How+to+Attract+New+US+Manufacturing+Customers%3F) [Share via Email ](mailto:?subject=How+to+Attract+New+US+Manufacturing+Customers%3F&body=https%3A%2F%2Fblog.tangiblewords.com%2Foptimize-your-manufacturing-website-to-identify-us-manufacturing-opportunities) [Share via LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.tangiblewords.com%2Foptimize-your-manufacturing-website-to-identify-us-manufacturing-opportunities&title=How+to+Attract+New+US+Manufacturing+Customers%3F&summary=How+to+attract+new+US+manufacturing+customers+with+your+website.+5+ways+to+improve+website+content+for+a+competitive+edge+in+the+US+market.) # How to Attract New US Manufacturing Customers? May 03, 2017 |   2 minute read [Growth-Driven Design Websites](https://blog.tangiblewords.com/topic/growth-driven-design-websites), [Manufacturing](https://blog.tangiblewords.com/topic/manufacturing) ![How to Attract New US Manufacturing Customers?](https://blog.tangiblewords.com/hubfs/optimize%20your%20manufacturing%20website-1.png) How do you attract new US Manufacturing customers? One of the best ways to find new US opportunities is to make sure your manufacturing website has the right content so it is targeting the right people. ## **5 Ways to Improve Website Content and Identify US Manufacturing Opportunities** 1. Identify your [target market](https://tangiblewords.com/a-huge-bonus-of-tangible-words-copywriting-service-was-that-i-received-help-to-improve-my-sales-processes-including-defining-my-services-into-appealing-packages-for-my-diverse-target-markets/). Who are your ideal customers? 2. Create a buyer persona. If there are groups within the target market, create a [persona](https://tangiblewords.com/understanding-your-tourist-persona/) for each group. Ask your sales team the most common questions potential customers have, so you better understand what they are looking for.  3. Once you know who you are trying to sell to, you need to determine your [unique selling proposition](https://tangiblewords.com/unique-selling-proposition-how-to-make-your-business-stand-out/) (USP). Why you can meet the target market’s needs in a way that no one else can. 4. Create a [content strategy](https://tangiblewords.com/website-content/) to attract your target market. 5. Answer your target market’s question, “[What’s in it for me?](https://tangiblewords.com/how-to-stay-focused-on-your-customers-true-content-marketing-wiifm-explained/) (WIIFM) By improving your website content you can get a competitive edge and attract new US manufacturing customers. ## Learn 3 Simple Things To Get Qualified Leads And Sell to More Customers ### Your Website Sales Health Assessment Includes: - 3 items specific to your website to improve so you get more website traffic. - Ideas on what to do to get more qualified leads from your website and convert them into customers. - A 15-minute consultation to discuss your website sales health! - We can even show you software to track your results so that you can better target your messages to your prospects and customers . [![Free Website Assessment](https://no-cache.hubspot.com/cta/default/2504218/47280627-5a79-4f80-99c3-6b319b6ee72f.png)](https://cta-redirect.hubspot.com/cta/redirect/2504218/47280627-5a79-4f80-99c3-6b319b6ee72f) ## Most Popular Blogs [![Want to Balance Work and Family? Try Remote Work](https://blog.tangiblewords.com/hubfs/beach%20view.jpg) Careers ## Want to Balance Work and Family? Try Remote Work ](https://blog.tangiblewords.com/balance-work-and-family-with-remote-work) [![How Does BeThere Immersive Use VR Job Training for New Hires?](https://blog.tangiblewords.com/hubfs/bethereimmersive.jpg) Cool Companies ## How Does BeThere Immersive Use VR Job Training... ](https://blog.tangiblewords.com/how-does-bethere-immersive-use-vr-job-training) [![#CoolCompanies: How Does The Bunkie Co. Make Smart Use of Back Yards?](https://blog.tangiblewords.com/hubfs/undefined-Apr-21-2026-08-22-38-1171-PM.png) Sales Growth Cool Companies ## #CoolCompanies: How Does The Bunkie Co. Make... ](https://blog.tangiblewords.com/the-bunkie-co) ### Topics - [Content Creation (298)](https://blog.tangiblewords.com/topic/content-marketing-strategy) - [Growth-Driven Design Websites (167)](https://blog.tangiblewords.com/topic/growth-driven-design-websites) - [Inbound Marketing (149)](https://blog.tangiblewords.com/topic/inbound-marketing) - [Sales Growth (139)](https://blog.tangiblewords.com/topic/sales-growth) - [Tangible Words (112)](https://blog.tangiblewords.com/topic/tangible-words) - [Search Engine Optimization (85)](https://blog.tangiblewords.com/topic/search-engine-optimization) - [Social Media Marketing (83)](https://blog.tangiblewords.com/topic/social-media-marketing) - [Hubspot (82)](https://blog.tangiblewords.com/topic/hubspot) - [Blogging for Business (75)](https://blog.tangiblewords.com/topic/blogging-for-business) - [Economic Development (64)](https://blog.tangiblewords.com/topic/economic-development-attract-investors) - [Events & Training (60)](https://blog.tangiblewords.com/topic/events) - [Company Growth Podcast (50)](https://blog.tangiblewords.com/topic/company-growth-podcast) - [Manufacturing (47)](https://blog.tangiblewords.com/topic/manufacturing) - [Tourism (46)](https://blog.tangiblewords.com/topic/tourism) - [Case Stories (42)](https://blog.tangiblewords.com/topic/case-stories) - [Email Marketing (42)](https://blog.tangiblewords.com/topic/email-marketing) - [Testimonials & Client Feedback (36)](https://blog.tangiblewords.com/topic/testimonials-2) - [Education and SaaS (23)](https://blog.tangiblewords.com/topic/education-and-saas) - [Google (21)](https://blog.tangiblewords.com/topic/google) - [Careers (20)](https://blog.tangiblewords.com/topic/careers) - [Cool Companies (20)](https://blog.tangiblewords.com/topic/cool-companies) - [Inbound Marketing Agency (19)](https://blog.tangiblewords.com/topic/inbound-marketing-agency) - [FAQ (16)](https://blog.tangiblewords.com/topic/faq) - [Alysha Dominico (13)](https://blog.tangiblewords.com/topic/alysha-dominico) - [Associations (7)](https://blog.tangiblewords.com/topic/associations) - [Food and Beverage (7)](https://blog.tangiblewords.com/topic/food-and-beverage) - [Revenue Operations (6)](https://blog.tangiblewords.com/topic/revenue-operations) [see all](https://blog.tangiblewords.com/optimize-your-manufacturing-website-to-identify-us-manufacturing-opportunities#) ## TW Blog Sign-Up Learn more about how to grow your business and improve your sales team process. ## Related Blogs [![Improve Your Manufacturing Website to Get More US Customers](https://blog.tangiblewords.com/hubfs/Manufacturing-website-to-attract-US-customers.png) Growth-Driven Design Websites Manufacturing ##### Improve Your Manufacturing Website to Get More US Customers ](https://blog.tangiblewords.com/improve-your-manufacturing-website-to-get-more-us-customers) [![How To Be Included As One Of The Top Manufacturing Websites](https://blog.tangiblewords.com/hubfs/top-manufacturing-websites-1.png) Growth-Driven Design Websites Manufacturing ##### How To Be Included As One Of The Top Manufacturing Websites ](https://blog.tangiblewords.com/be-one-of-the-top-manufacturing-websites) [![Manufacturing Website Design: How To Attract A Global Audience](https://blog.tangiblewords.com/hubfs/Manufacturing-Web-Design-Global.png) Growth-Driven Design Websites Manufacturing ##### Manufacturing Website Design: How To Attract A Global Audience ](https://blog.tangiblewords.com/attract-audience-manufacturing-website-design) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Tangible Words", "url" : "https://blog.tangiblewords.com/author/tangible-words" }, "dateModified" : "2019-01-22T04:18:47.342Z", "datePublished" : "2017-05-03T13:54:03.000Z", "headline" : "How to Attract New US Manufacturing Customers?", "image" : [ "https://blog.tangiblewords.com/hubfs/optimize%20your%20manufacturing%20website-1.png" ], "mainEntityOfPage" : { "@id" : "https://blog.tangiblewords.com/optimize-your-manufacturing-website-to-identify-us-manufacturing-opportunities", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.tangiblewords.com/hubfs/LogoTangibleWords-banner-2000px.jpg" }, "name" : "Tangible Words Ltd." } } ```