Our 1st review of a website with excellent copywriting techniques was Quicken. In our 2nd review of a good website, we move to Mailchimp, which is in fact an e-newsletter software that businesses can use. Mailchimp is free but there are others like Constant Contact that you pay a small fee and do get a few more capabilities.
Online content writing is essential for a business to build rapport with clients online.
Review #2: Mailchimp (www.mailchimp.com)
1) Metatitles - Search Engine Optimization is critical when writing online. Not only do your key words need to be throughout your content, but don't forget the meta titles on each page. For those that aren't sure what they are, when you open a website, on the top hand corner (usually in grey), you can scroll over it and words should appear. Unfortunately most businesses don't implement themselves, or instruct their website developers to make sure these contain their keywords and not just the title of the company.
Mailchimp does this well. On the home page the meta title is: Email Marketing and Email List Manager and THEN their company name. These are the words they have chosen. If you look at Tangible Words, you will see Toronto Copywriters, Melbourne Copywriters, Website Copywriting, Content writing and THEN Tangible Words.
2) Call to Action? - Make it easy for readers on your business website to get in touch. Remember you have 3 seconds to attract their attention and if they don't contact you soon after, you may have lost them for good.
Mailchimp is clear that all they want us to do is "Sign Up for Free". Who wouldn't want that. Not only is the Offer amazing (free) but it makes you want to take action and click the button.
3) Ease of Finding the Information - as we are all readers online, we know how frustrating it can be, when you go to a site and you can't find the information you are looking for, or you don't know where you are supposed to go next. That is why website storyboarding your business website is important before you start revamping or cleaning up your online content.
Mailchimp: Since they are an online service that can be completed without really any interaction with a human being, it is essential that their navigation is clear. They have done this with clear buttons at the top of the page, clear content on how to get started with interlinks for their readers. You don't have to go far to find out what to do next.
Overall: Mailchimp has a clean and clear website. Not all businesses have only one main service that can be purchased right online, but if you do have a 'shopping cart' type business, then take note on what Mailchimp has done right. You don't always need long copy, or tonnes of pages to convert readers into customers online.