It's important to understand misconceptions about inbound marketing people may have when trying to comprehend this new way of marketing. Inbound marketing is still developing and changing according to trends. As for businesses and marketers, they continue to try to understand best inbound methods for their business or organization to create the best results.
In case you missed it, we have already discussed the 7 most common misconceptions about inbound marketing but now go a step further in covering other misunderstood opinions on inbound marketing.
7 Additional Misconceptions about Inbound Marketing
- The industry you're in doesn't make for interesting blogs. There's always someone interested in understanding more about whatever it is your industry specializes in. Even keeping your blog constantly up to date helps strengthen your image and let's Google and other search engines find you. Finding what it is people want to know about you also helps to ensure you're not just blogging the same boring stuff over and over again. Blogs have become a huge part of the inbound marketing idea, so offering frequent interesting content helps further strengthen your platform.
- You can't measure the return on invest (ROI) of inbound marketing. With the new virtual world it’s easier than ever to track the traffic of your sites. Whether that be downloads of blogs, clicks, likes, or comments, determining the contact between the marketing and the visitors is accessible through software like Hubspot. This has helped determine if what you're doing inbound marketing wise is worth the investment.
- Managing it isn't a big to do, anyone can do it. Inbound marketing is just like any other marketing, it may be known as natural but you still need a person who is dedicated to building up your platform for you.
Inbound marketing is more than just posting sometimes on Facebook, it's about learning about your customers and how they see things and finding ways to draw them onto your networks.
You need a constant who is able to go through trial and error to figure out what is the right fit for your business. This means researching your target audience, keeping things professionally updated, reacting to leads and always being open to trying new methods.
- Social media doesn't help sell.
71% of people actually are more likely to buy something because they follow the Facebook page of the product.
Although Facebook might not work for all industries, at least one social media network can be your customers go to when finding more information. Social media isn’t just about posting what you’re doing, these networks are also an easy social way to connect your visitors to your blog or website through links and shares. Many networks also allow people to create ads, enabling more areas of interests people could recognize.
- Offering good free content devalues your product/services. Providing satisfying content that your customers like to read actually helps bring more people and demonstrates the generosity of your business. Having that naturally produced free content for your customers also allows them to appreciate your intentions and in exchange helps provokes your call-to-action.
- Inbound marketing is just a fad. As the world of technology constantly changes new ways of marketing are forming. Ways that are sure to stick around for a while. Although outbound marketing is becoming less popular and has been pushed out by consumers, it continues to be a valuable strategy for many businesses.
It is even found that through online inbound marketing 73% of consumers develop relationships with a business or organization.
That is to say that now that technology is and will continue to be a big part in our lives, both business and personal, inbound marketing is said to be staying as well.
- There’s a lot of costs that come with an inbound marketing strategy. Most of the costs are start up costs, it pays to get software, designers, and writers but they are long term and continue to show results. In comparison, outbound marketing may give direct, quicker results but the continuous costs of outbound campaigns show to be more costly than inbound marketing.