---
title: "A Brochure: Content Marketing Tool Case Story"
description: Topcat had a hard time explaining services to clients so they understood how amazing the company was and why the services provided were so important.
---

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# A Brochure: Content Marketing Tool Case Story

 March 26, 2014 |   1 minute read

[Content Creation](https://blog.tangiblewords.com/topic/content-marketing-strategy), [Case Stories](https://blog.tangiblewords.com/topic/case-stories)

# Before: Topcat (Move Management Company) Had These Problems…

- Frustrated with trying to group services together.
- Had a hard time explaining services to clients so they understood how amazing the company was and why the services provided were so important.
- Wanted a brochure that quickly told prospects what they did, what they offered in a don't-want-to-forget way so they would hang on to the brochure until they were ready to make a purchase.

## After: Topcat Now Has An Effective Content Marketing Brochure

[![Top Cat Brochure](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)

- Tangible Words helped Topcat take stock of the company's best (and hidden) features.
- Next, Tangible Words created a new way to group services together to make Topcat's products more attractive and discernible to prospects.
- Then, Tangible Words organized the content for optimal reader-flow in trifold presentation.
- The brochure content was copy written and two drafting stages were completed with Topcat to make sure the copy met everyone's expectations.
- Tangible Words also provided feedback on the design of the brochure.
- **[Topcat](http://www.topcatrts.com/)** now has a great brochure to use as a “leave behind”. And Topcat feels confident taking their brochure to client meetings to discuss packages and to take to networking functions.

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