Your website words tell your business story, make it a short story, but a good one. You can’t sell your product on witty banter and video alone—though they do enhance your website words. Make your website purpose obvious and don’t rely on video to communicate. Think about how your website words attract your potential clients, keep them on your website, and lead them to complete an action like a sale. Let them know right away what problem you can solve for them and put the decision to buy up front. Consumers want to know: What’s In It For Me (WIIFM). Sometimes your industry speak can alienate those consumers who need your product but aren’t familiar with the technical terms or the jargon that goes with it. Where you can use this language is on your blogs and articles that support your business’s online reputation but don’t complicate your copywritten website words.
Here’s Some Tips to Remember When You’re Writing Your Website Words:
Get some advice on good content ideas and help writing your website words
Purchase a website content audient and consultationfor only $150. A professional content marketer will analyse your website and give you a call to talk about how you can make simple changes to improve how your website functionality and use the best website words.
Ever Wondered How to Fix Your Website the Right Way! Free Infographic
Most people are dissatisfied with their website, but they mistakenly blame it on the design. Improve your website: Stay relevant, get found, be awesome.
Identify: what should be on your website?
Index and organize your content for user-friendly (and strategic) experiences.