--- title: 5 Powerful Reasons Using Social Media Marketing is Profitable description: Show the boss social media marketing is profitable, because it meets target audience needs how, when, and where the target audience prefers. image: https://blog.tangiblewords.com/hubfs/social-media-marketing-for-business-1024x683.jpg --- #### SHARE [Share via Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.tangiblewords.com%2F5-powerful-reasons-using-social-media-marketing-is-profitable) [Share via Twitter ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.tangiblewords.com%2F5-powerful-reasons-using-social-media-marketing-is-profitable&text=5+Powerful+Reasons+Using+Social+Media+Marketing+is+Profitable) [Share via Email ](mailto:?subject=5+Powerful+Reasons+Using+Social+Media+Marketing+is+Profitable&body=https%3A%2F%2Fblog.tangiblewords.com%2F5-powerful-reasons-using-social-media-marketing-is-profitable) [Share via LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.tangiblewords.com%2F5-powerful-reasons-using-social-media-marketing-is-profitable&title=5+Powerful+Reasons+Using+Social+Media+Marketing+is+Profitable&summary=Show+the+boss+social+media+marketing+is+profitable%2C+because+it+meets+target+audience+needs+how%2C+when%2C+and+where+the+target+audience+prefers.) # 5 Powerful Reasons Using Social Media Marketing is Profitable November 08, 2018 |   2 minute read [Social Media Marketing](https://blog.tangiblewords.com/topic/social-media-marketing) ![5 Powerful Reasons Using Social Media Marketing is Profitable](https://blog.tangiblewords.com/hubfs/social-media-marketing-for-business-1024x683.jpg) Social media is all about brand awareness and creating conversion opportunities by driving traffic to your brand - usually your website. ## Using social media marketing will: **1. Improve Efficiency by Using the Most Compelling Platforms. **Determine [which platforms](https://tangiblewords.com/how-to-use-social-media-to-promote-your-services/) your target audiences prefer. Then plan a different message, perhaps even a different target audience for each one. Your boss may think that the world begins and ends with [Facebook](https://tangiblewords.com/benefits-of-a-company-facebook-page/) - it does tend to be a bit of a generational divide after all, but you know there’s value in using Instagram and other newer platforms. > About 3.03 billion people are on social media around the globe. ([BrizFeel, 2018](https://www.hubspot.com/marketing-statistics)) **2. Provide Content to Meet the Needs of Your Target Audience.** Use your target audience research and be aware of the type of content you are posting. Don’t miss the opportunity for that far-reaching influence that [improves sales.](https://tangiblewords.com/using-social-media-marketing-can-improve-sales/) **3. Build Trust and Authority with Prospects.** When your target audience feels that you have built an honest relationship with them, they are more likely to make a purchase from you. > 86% of consumers prefer an authentic and honest brand personality on social networks. ([Sprout Social, 2016](https://www.hubspot.com/marketing-statistics)) **4. Make it Easy to Monitor and Measure Success.** Set [SMART Goals](https://tangiblewords.com/successful-content-marketing-strategy-eluding-you/) to define your success. Implement your [social media marketing strategy](https://blog.tangiblewords.com/using-social-media-marketing-can-improve-sales) on multiple platforms. Then, evaluate results with cross-platform analytics. > 83% of all marketers actively pursue social media marketing initiatives. ([Aberdeen, 2016](https://www.hubspot.com/marketing-statistics)) **5. Maintain a Cost-effective Strategy for Long-Term Growth.** Many companies are using social media [marketing with success](https://tangiblewords.com/top-ten-tips-for-scoring-social-media-results-in-2017/) as part of their long-range inbound marketing strategy. ## **Start with a Solid Plan for Social Media Marketing** Using all the information you know about your target audience, brainstorm your strategy before you start posting. Then, create a calendar and stick to it. Consistency is key to making social media marketing effective. ### **Show Your Boss These Reasons Social Media is Good for Your Business** **[![New call-to-action](https://no-cache.hubspot.com/cta/default/2504218/697a5300-6008-4571-8b28-9bb328831dd6.png)](https://cta-redirect.hubspot.com/cta/redirect/2504218/697a5300-6008-4571-8b28-9bb328831dd6)** **References:** [https://www.hubspot.com/marketing-statistics](https://www.hubspot.com/marketing-statistics) ## Most Popular Blogs [![Want to Balance Work and Family? 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