Long, long ago, marketers would use traditional means to shoot marketing messages out to the public at large in hopes of selling products and services. In 2003, HubSpot came up with the Inbound Methodology, a new way to target messaging at the right people in a way that drives them to a product or service without a business having to do any additional outreach or cold calling.
In your search to find an inbound marketing tool to help you market and grow your business, you’ve likely come across HubSpot as a viable option. This article is a full overview on everything you’ll want to know if you’re considering purchasing HubSpot or upgrading from it’s free version.
Table of Contents (11 minute read)
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i. What Is HubSpot And How Can It Generate More Website Traffic?
ii. Need Help With Your HubSpot Marketing?
iii. Do You Need Help With HubSpot?
iv. How To Use Hubspot’s Marketing Free Software To Reach More Customers
v. Is HubSpot Secure Enough to Protect Your Data?
vi. Um...What Are You Doing With Our Customer List?
vii.But Isn't Google Analytics Better Than HubSpot, and Free?
viii. Why Do You Use HubSpot Software and Not a Competitor for Inbound?
ix. How to Drive Growth to Your Business With HubSpot's Flywheel
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HubSpot Packages and Pricing: Find the Perfect Fit for Your Company
i. HubSpot Marketing Packages: Which One Is for You?
ii. HubSpot Pricing Debate: Why Not Use the Free Version of HubSpot?
iii. Why Not Just Use the Free HubSpot for Marketing?
iv. Understanding the New HubSpot Pricing Model: What You Need to Know
v. CRM Comparison Guide for Free and Paid -
HubSpot, Your Website, and Growth-Driven Design
i. HubSpot + HubSpot Integrations = Growth-Driven Design Tourism Website
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Marketing and Sales Made Easy with HubSpot
i. Find Out How to Convince Your Boss to Outsource HubSpot Marketing
ii. Why Your Account-Based Marketing Strategy Needs HubSpot
iii. 3 Things Your Sales Manager Will Love About HubSpot Sales Software
1. What Is HubSpot?
i. What Is HubSpot And How Can It Generate More Website Traffic?
HubSpot is an online tool designed to streamline marketing, sales and customer service for your business. It allows you to shorten your sales cycle and increase your bottom line. But only if used at its best! Used properly, HubSpot enables you to attract the right people, engage them in meaningful conversation and convert them into paying customers. You can go further by delighting your customers - all with one powerful tool. We've broken down how HubSpot can drive traffic to your website, how to use it, the cost, whether or not it's the right fit for your company, and more. Get the details here.
HubSpot includes:
- A full marketing suite to quickly and easily create blogs, web pages (landing pages), emails and social media campaigns.
- A robust set of analytics to give you a full understanding of how your online activities are performing.
- A sales hub so you can manage your customer relationships (in a CRM), email sequences and customer interactions, as well as store files like invoices and quotes.
- A customer service space to oversee service tickets and respond to customers via live chat.
ii. Need Help With Your HubSpot?
HubSpot is a robust program with a wide array of tools, so it can be a little overwhelming for a new user. To get your HubSpot up and running, outsource your HubSpot marketing to an award-winning inbound marketing agency like Tangible Words.
iii. Do You Need Help With HubSpot?
Getting the most out of your portal is a challenge. Once you've made the investment in HubSpot, a Platinum HubSpot Partner can help you make HubSpot work harder on your behalf – so you can see real results.
What we do:
Content Strategy: Together we team up to plan and execute your content strategy. We leverage your industry expertise and our knowledge of inbound marketing, SEO and HubSpot to strategically plan how your content will move leads through the sales funnel and make you more sales.
Increase Website Traffic: It’s impossible to make sales on your website if no one is landing there in the first place. Using SEO, and applying our years of experience working with HubSpot and inbound marketing agencies, we can carefully research the right keywords to get more eyeballs on your site and serve up the right messaging to win hearts and minds.
After just one month of working with Tangible Words and HubSpot, Area9 had a 29% increase in website traffic, and a 230% increase in social media traffic. After five months, Area9 had closed $600k in sales, shortened their sales cycle, and we're getting consistently higher quality leads.
Manage HubSpot: HubSpot is an all-in-one suite that lets you plan and execute your sales, marketing and service activities. It’s a robust system, and some new users encounter a large learning curve. As a certified HubSpot Partner, we're up to date on the always-changing world of marketing and business strategies, and of inbound marketing. Let us help you align your sales and marketing team and do all the hard work of setting up your account and automations, and of getting your CRM in order, so your sales team hits the ground running.
And More:
- Sales strategy and coaching
- Automated email workflow series, and email sequences setup and optimization
- Regularly scheduled social media messages.
iv. How To Use HubSpot’s Marketing Free Software To Reach More Customers
- HubSpot is a centralized hub to manage all of your online marketing, sales and customer service activities.
- Instead of using multiple, high-ticket programs for things like web design, blogs, analytics and social media, you can do it all in one place, without hiring a developer or design team.
- HubSpot can help you grow your audience and strengthen your online brand within a short time frame.
v. Is HubSpot Secure Enough to Protect Your Data?
The short answer: yes. HubSpot secures data through several rigorous processes - they take their security issues seriously to ensure your information is safe with them. Canada has some of the harshest penalties for SPAM in the world - and for good reason. In today’s day and age, privacy and online security are of the utmost importance. Get the details of how HubSpot keeps your information safe.
vi. Um...What Are You Doing With Our Customer List?
HubSpot gives you explicit consent to contact and track your customers and leads.
Once consent is given to you, HubSpot tracks:
- Website Visits
- Email opens and interactions
- Purchases
- Any extra information you add (if you want to, you can manually log notes about phone, text message, or face-to-face interactions with your clients)
Here is the HubSpot privacy policy, which also applies to all HubSpot Certified Partners like Tangible Words.
vii. But Isn't Google Analytics Better Than HubSpot, and Free?
Google Analytics is a great tool, especially if you use Google products like Google Ads. But there are a few things you should be aware of. Google Analytics requires a higher level of technical know-how and can require a developer to set it up, especially if you need a high level of information.
viii. Why Do You Use HubSpot Software and Not a Competitor for Inbound?
Instead of using a developer to set up data tracking, you can have HubSpot track and display everything for you - from site traffic, social media engagement, and email marketing statistics to single-user actions like opening an email, unsubscribing from your newsletter or submitting a form. The best part? It’s all displayed in easy-to-read graphs and charts that you can customize to suit your needs.
ix. How to Drive Growth to Your Business With HubSpot's Flywheel
HubSpot’s flywheel drives your company growth by attracting the best prospects to your business – prospects with problems that your business can solve – using three easy-to-remember steps:
- Attract
- Engage
- Delight
Read all about how the flywheel helps you convert leads to customers.
HubSpot Packages and Pricing: Find the Perfect Fit for Your Company
HubSpot offers various packages based on your specific needs. Whether you are a solopreneur or large corporate team, HubSpot has been used successfully by both B2B and B2C companies.
In short, HubSpot will work for you if you are looking to:
- Generate more leads to fill your sales pipeline
- Automate your marketing and communications
- Seamlessly plan and schedule your content, like blog posts and email campaigns
- Get found online via search engine optimization (SEO)
- Analyze business insights to see how your efforts are paying off
Which of the 4 HubSpot Packages Is Best for Your Company?
There are 4 HubSpot marketing packages to choose from. Here is an overview of the best package for each individual business type:
1. HubSpot Free Package
Great for marketers who want to get a feel for HubSpot before purchasing.
2. HubSpot Marketing Starter Package
Hubspot Marketing Starter is aimed at smaller businesses who are just beginning to collect sales leads.
3. HubSpot Marketing Professional Package
Hubspot Marketing Professional is well suited for mid-sized companies who have a large CRM with many existing customers and sales leads.
4. HubSpot Marketing Enterprise Package
Hubspot Marketing Enterprise is intended for large organizations who already have thousands of customers and sales leads.
3 Marketing Packages & What You Get With Each
1. Free Package
- Lead flows and pop-up forms: Create pop-up forms and place them within your content, so you can begin to build a contact list.
- Analytics: See which pages and offers on your website are bringing in the most traffic.
- Automatic email: Create automatic responses for people who fill in your pop-up forms.
Limitations
- Unfortunately, the free version only comes with one inbox for all communications (i.e. emails and chat messages). This makes responding to and organizing communications difficult.
- All emails include HubSpot branding.
- What you can see with analytics is limited.
- Connect your ad accounts and use live chat on your website.
- Access up to 25 smart lists (filtered by contact properties, actions on your website and more).
- View basic analytics.
Limitations
As with the free version, Marketing Starter only includes one inbox for all communications (i.e. emails and chat messages). This makes responding to and organizing communications difficult.
3. HubSpot Marketing Pro (Most Popular)
- Up to 100 different inboxes for email, live chat, etc. to make your communications extremely organized.
- Access to useful forms, including templates and unique customizations.
- Use of Design Manager to develop your website pages, custom email templates and more.
- Smart content on web pages to customize who sees what on your website.
- Blog/RSS capability.
- A/B testing on all of your campaigns.
- The delivery of emails based on your contacts’ time zones.
- Access to more valuable blogging and content tools, and strategies for SEO and your content.
- Integration for customized analytics on specific actions happening on your website.
- Management capabilities for 10 different teams and 30 different currencies.
- Sort and nurture contacts based on a property, and more.
- Full website analytics.
2 Powerful Marketing Add-Ons to Choose From
1. HubSpot Marketing Hub Professional (Most Popular)
- Send emails amounting to up to 10x the number of contacts in your list.
- Create 1000 smart lists and 1000 static lists, in which you can define by nearly any customer or lead criteria.
- Spend up to $10,000 a month on ads, with the ability to create up to 5 different advanced audiences.
- Use chatbots with advanced features.
- Read analytics on multiple dashboards showing 10 reports each; the analytics allow you to track almost any data you want.
- Enjoy increased support from HubSpot.
- Add and manage up to 50 social media accounts and schedule up to 10,000 social posts per month.
- Track up to 10 of your competitors.
- Automate up to 300 marketing workflows.
2. HubSpot Marketing Enterprise
- All of the features mentioned above in Marketing Hub Pro, plus…
- Extra spam footers on emails to provide increased protection around Canada’s Anti-Spam Laws.
- Up to $30,000/month in ad spend and management.
- Up to 15 custom audiences for advertising.
- Up to 1500 smart lists using nearly any criteria.
- Even more customization with chatbots.
- The ability to connect and manage up to 300 social media accounts and schedule up to 3 years in advance.
HubSpot Pricing
Here’s a brief overview of what you can expect from the HubSpot Pricing Model:
- HubSpot’s Free Version
- Starter (starting at $50 a month)
- Professional (starting at $800 a month)
- Enterprise (starting at $3200 a month)
HubSpot Integrations
HubSpot offers hundreds of different software integrations. For webinars alone, it supports and integrates with GoToWebinar, ClickMeeting and Zoom where you can track who attended your event so you can segment them for email marketing.
One of our clients, Haliburton Forest, needed a new website that could support and integrate with Zapier and WordPress. They needed integrations that would allow for accommodation booking and ecommerce for their tourism website. Using HubSpot’s CRM and Marketing Pro, we were able to help them pivot online and sell products and services in a new way, resulting in massive revenue growth.
Learn more about HubSpot pricing and packages in the articles below!
i. HubSpot Marketing Packages: Which One Is for You?
HubSpot Marketing Starter, Marketing Professional, Marketing Enterprise, and of course, the free version – where do you start? And what makes the most sense for your company? It depends on the size of your company, and what you're hoping to get out of HubSpot. We break it all down for you here, so you can make an informed decision about where to start – and how to make HubSpot work for you.
ii. HubSpot Pricing Debate: Why Not Use the Free Version of HubSpot?
It's a fair question, and one we hear often: why not just use HubSpot's free version? The answer is dependent on a number of factors. Find out why – or if – you should upgrade to one of HubSpot's marketing packages.
iii. Why Not Just Use the Free HubSpot for Marketing?
Let's get to the point: if you need a quick answer to what the free version of HubSpot offers (compared to its paid counterparts), this article is for you.
iv. Understanding the New HubSpot Pricing Model: What You Need to Know
In March 2024, HubSpot released a new pricing model that had a bunch of us reeling with confusion. Here's what this new model means for you – and why it might not be bad news after all.
v. CRM Comparison Guide for Free and Paid
So you need a solid CRM for your business, but there seems to be a whole lot of software for you to choose from. Check out our guide to the pros and cons of the most popular CRM systems so you can make an educated decision on how to organize your customers in a way that works for you.
HubSpot, Your Website and Growth Driven-Design
Sometimes your website just doesn’t attract the right leads. Using a proper HubSpot marketing plan, you can focus on truly understanding your target audience (personas), creating effective content (emails, blogs, site pages and social media messages) and using SEO to attract the right people every time.
That’s exactly where Growth Driven-Design (GDD) plays an important role.
GDD takes continuous learning and improvement and applies it to your website design. GDD is constantly researching, testing and learning about the visitors on your website to inform ongoing improvements. GDD makes tracking leads and customers through a CRM, and creating an easy-to-implement repeatable web strategy, possible.
Curious as to what growth-driven design can do for your website? Check out the articles below!
i. HubSpot + HubSpot Integrations = Growth-Driven Design Tourism Website
Haliburton Forest saw a 52% increase in website traffic that came from social media traffic after outsourcing their inbound marketing to Tangible Words. Here's how GDD can transform the performance of your company website.
ii. How To Quickly and Easily Create Webinar Landing Pages
Webinars can help you secure sales leads, build relationships with your audience, and get the word out that you're an authority in your field. While it can be a major undertaking to create, advertise and deliver your webinar, it doesn't need to be a difficult one. Here's why a webinar landing page is so important – and how to create one.
Marketing and Sales Made Easy with HubSpot
A sales manager can track all of these and more:
- The number of calls being made and how
- How many emails are being sent
- Which deals are being created and worked on
- The number of closed, won and lost deals in a sales pipeline
- How much each rep has made within a daily, weekly, monthly or custom time frame
- Who is reaching quota.
HubSpot Analytics
HubSpot allows you to oversee the performance of your company’s marketing, sales and service performance all in one place.
Here’s a brief overview of everything you can glean from HubSpot analytics:
- Traffic Sources: where visitors come from (organic searches, direct traffic, social media, referrals or email)
- Topic Clusters: which topics are the most popular on your website
- Website Pages: which pages gained the most traffic
- UTM Parameters: for detailed campaign tracking
Your insights are separated into four major categories:
- Website Analytics: valuable for optimizing your site
- Campaign Analytics: allows you to see which marketing efforts are performing best and paying off
- Contact Analytics: shows you more details about your contact list
- Service Team: tracks and monitors your customer service tickets
Read up on how HubSpot can help you tackle all of your sales and marketing pains. Check out the articles below!
i. Find Out How to Convince Your Boss to Outsource HubSpot Marketing
If you're marketing team has started with HubSpot, but can't seem to find the time to make the most of the software, it might be time to consider outsourcing to the experts. Here are the benefits of outsourcing – and how you can get several experts running your HubSpot for the price of one.
ii. Why Your Account-Based Marketing Strategy Needs HubSpot
ABM can be a stressful process – especially if you don't have the right system in place to organize and analyze your data. Here's why HubSpot might be just the ticket to getting a top-level view of accounts – and boosting sales.
iii. 3 Things Your Sales Manager Will Love About HubSpot Sales Software
Your sales team wants to spend time with the leads most likely to be customers. HubSpot sales software can prioritize qualified leads so you can crush sales and grow your company. Here's how to convince your sales manager to invest in HubSpot.
iv. Analyze Your Sales and Marketing With HubSpot Analytics
HubSpot analytics is a powerful tool that can help you track your company's marketing and sales all in one place. Here's how to make sense of all these analytics – and apply them to your sales process.
Top 5 Reasons Why You Want to Work With a HubSpot Partner
- Scale your CRM fast! Even better, we’ll set up automations so all new contacts are sorted and nurtured - so they convert into sales.
- A Gold Partner and Preferred Agency Partner with HubSpot: Tangible Words takes pride in our partnership with HubSpot. We bring you the best and most current sales and marketing strategies that will result in success.
- Leader of HubSpot Ottawa HUG Leaders Program: The HubSpot Ottawa group meets four times a year to learn from, and put into practice, members’ success with HubSpot's powerful tools.
- One of our clients saw their social media interactions increase by 230% after a month of support. They also saw a 29% increase in website traffic in that same month.
- In just 1 year, MDB Insight’s sales grew by $135,000 new revenue ($486,095 in revenue that was influenced) after deploying inbound marketing with Tangible Words.
Thinking about outsourcing your HubSpot? Check out the article below to learn how a HubSpot partner can help you optimize your CRM.
i. Where Will We Find the Time to Run the HubSpot CRM?
It's not secret by now that we think the HubSpot CRM is one of the best tools out there for inbound marketing. But we also recognize that if you don't know what to look for, you're probably not using it to the best of its ability. Here's how a HubSpot partner can help.
Tangible Words is a Platinum HubSpot Partner
Our inbound marketing and growth agency is now a certified Platinum HubSpot Partner! We will continue to strive for growth and serve our clients to the highest standards with our inbound marketing services.
What Are You Waiting For? Try HubSpot for Free Today!
