Optimize Your B2B Sales Process With a Growth Systems Expert

November 17, 2020 |   3 minute read

Sales Growth

B2B Sales Have Gone Digital, and it’s Way Better

Before COVID-19 the world was slowly starting to transition to doing more and more business online. The pandemic forced companies worldwide to figure out how to make that jump to an online business model and it's affected the B2B sales process. 

Data analysis from McKinsey & Co. shows unequivocally that B2B buyers and sellers prefer the new reality of buying and selling in a digital environment. Over 75% of people surveyed said they “prefer digital self-serve and remote human engagement over face-to-face interactions.”

People undoubtedly love buying online, but it's not always easy to start selling online or to optimize your digital B2B sales process for efficiency. Whether you've been selling B2B online since before the pandemic or you're new to the digital environment, you know that managing sales online is very different from traditional face-to-face sales. Although it might seem simple, the transition to online sales is not quite as easy as just switching to emailing all potential leads. A growth systems expert can make the transition to B2B online a smooth one by providing indispensable insight into your sales and marketing processes. 

Selling B2B Online? You Need a Growth Systems Expert

If you want b2b sales growth, you should be using a CRM system like HubSpot to automate and track as much of your sales system as possible. The most efficient way to get set up with a sales and marketing system like HubSpot is to work with a growth systems expert who can help get your CRM organized and set up in a way that makes the most sense to drive growth in your business. 

Here are the different ways a growth systems expert can help your business sell online in the most efficient way possible in order to optimize for b2b revenue growth.

A growth systems expert will work with you and your sales team to digitize your sales process and make it foolproof. They will also help your sales reps get up to speed on making the best use of the system to improve their personal sales performance and use the system to its full potential.

digitize your sales process and make it foolproofA growth systems expert will help you make your customer care process digital, personal, and automated where possible. The personal part here is critical. Digitizing customer care might be a little scary. Will robots really know how to take care of your customers? But robots won’t really be taking care of your customers. Automated systems will help your customer service staff take better care of customers. Automations will give customers access to the information they need immediately and help them get in touch with the right person if they need specific assistance. Automation will free up time for your customer service staff to deliver more detailed care that will delight customers.

Since growth systems experts have experience analyzing and improving the sales systems of many different types of businesses, they will help you make your sales systems more effective. This wide range of experience gives them insight that can streamline your sales systems. Having someone who understands a CRM like HubSpot and how to optimize your sales process means you can find all the best ways to take advantage of your CRM. 

More efficient and effective sales systems frees up time for your sales team to focus on selling to the warm leads that the system is giving them. 

B2B sales moving entirely into the online realm is a win for everyone. Not only does it mean you can automate and develop sales systems in a CRM, but it also means you’ll be able to reduce many of the traditional costs associated with sales processes like constant travel and face-to-face client relationships building costs. 

Get a Growth Systems Expert to Generate More Digital B2B Sales

Want to learn more about how you can optimize your business for growth? Read our complete guide to how your business can achieve sales growth.

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References: 

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/these-eight-charts-show-how-covid-19-has-changed-b2b-sales-forever?cid=soc-web

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