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The Complete Guide on How Your Business Can Achieve Sales Growth

August 04, 2022 | 10 minute read

It’s easy to say that sales growth is a general goal that most, if not all, businesses hold as their primary objective. But what exactly is sales growth and how can you and your business achieve it most effectively and efficiently? At its most basic, sales growth shows the increase in sales over a specific period of time. That’s easy enough to understand, the difficult part is actually generating the growth you envision for your business. The path to sales growth isn’t linear, and there definitely isn’t a cookie cutter approach that works for everyone. But there are a few steps to success that all businesses can take to ensure they are putting their best foot forward to grow and improve.

Setting Goals and Identifying Obstacles to a Leading Sales Growth Strategy

Is your business on a tried and tested trajectory of growth or do you feel like you’re forging new and uncertain paths? We are all tempted to think that our businesses are absolutely unique and in need of a one-of-a-kind growth strategy. But the reality is – while your product or service is original to your company and ultimately what makes or breaks your success – successful sales growth strategies are often quite similar, no matter what your business looks like.

Sometimes the reasons behind a lack of growth are obvious, like staff shortages or an unsuccessful marketing campaign, but sometimes they are hidden beneath the surface where only an expert can pick them out. We’ve discovered some common sales growth pains, like the quality and amount of leads, an undefined sales process, or low customer retention rates, and diagnosed exactly how to fix them. Learn how to avoid these mistakes and set optimistic but achievable goals for your business this year with tips from experts.

Sales growth and revenue gain go hand in hand, each often working as a reference point for the other. Long term and stable revenue growth is only possible with a reliable sales growth strategy. We’ve compiled a list of tips for how to increase revenue and sales growth. We’ve also identified five factors that every business should consider to staunch perhaps unsuspected bleeds on their revenue.

By setting goals and identifying obstacles you can improve your company’s growth strategy while simultaneously increasing your revenue. And if you feel like your time is better used elsewhere, contact a growth system’s expert to do the work for you!

In this section you've learned how to set meaningful goals to keep your business booming and your revenue growing, and how to identify roadblocks that are keeping your business from reaching its full potential. Read further on any of these topics here:

i. 3 Reasons You Can't Increase Business Growth and Revenue

Every business experiences growing pains. We've compiled the 3 most common sales growth pains – and how to fix them for good.

ii. Increase Your Online Sales and Grow Your Business

If you're like us, then you probably have hundreds of marketing articles saved somewhere on your desktop that you're never going to look at again. Let us save you the trouble: check out these top 7 content marketing articles and pieces of advice to grow your business.

iii. How to Set Business Goals for Sustainable Sales Growth

Setting concrete and actionable business goals isn't easy, even in the best of times. Here's how to set goals for your business in the midst of chaos (whether that be a global pandemic or a recession).

iv. Improve Your Company Growth Strategy to Stop the Bleed on Your Revenue

When your revenue takes a dip, your first impulse to stop the bleed might not always be the best way to go. Instead, take a deep breath and assess these 5 important factors to improve your company growth strategy for real results.

v. 3 Tips for How to Increase Revenue and Sales Growth

When it comes to scalable sales growth, sometimes the best practice is to make some quick, easy fixes to get your feet off the ground. Implement these 3 easy tips to increase revenue right now.

vi. Sharing the Sales Growth Strategies that Make Businesses Successful

Looking for inspiration to start hitting your sales goals? Check out these strategies for tried-and true sales growth: prioritizing employee satisfaction, using tools like HubSpot, and more.

vii. How to Use Your Inbound Marketing Sales Funnel to Attract More Leads

Sales funnels have been foundational since, well, forever. But new tech means new ways to analyze how your leads are moving through the funnel. Leverage your inbound marketing sales funnels to better attract and qualify leads at each stage of the buyers journey.

Grow Your Network While Growing Your Sales

Managing sales online is very different from the traditional face to face sales process, and optimizing your B2B sales process in a digital environment can pose new challenges and unsuspected obstacles to sales growth. When you’re feeling stuck, seeking the assistance of a growth systems expert can help you break down the process and break through the roadblocks. Growth systems experts can set you up with the latest digital tools, like a CRM, to manage your sales and marketing efforts and accelerate growth on both fronts.

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A CRM program, like HubSpot’s CRM, can have an immense impact on your business’ growth strategy. HubSpot’s CRM can ensure that your business’ sales process is impactful and personal, but automated wherever possible to ensure relief for your sales team. Growth systems experts have practical experience in analyzing and correcting the sales and marketing systems of many different businesses. This allows them to target their abundance of knowledge toward making your business’ growth strategy more efficient and effective.

Another low cost/high reward method of expanding the marketing reach of your offers and services is to use cross promotion. Aside from the added benefit of collecting high quality backlinks, cross promotion often costs nothing but a favour for a favour. It requires a collaborative mindset, which has the potential to grow your network and make you new friends in your industry. Cross promotion also connects you with customers on marketing channels that you may not have reached otherwise.

In this section you've learned how to explore the benefits of cross-promotion and discovered the advantages of having a growth system’s expert by your side. Read further on any of these topics here:

i. Optimize Your B2B Sales Process With A Growth Systems Expert

Whether it's a completely remote or hybrid model, more and more companies are moving their operations online. Here's why doing business online is better, and how to optimize your online sales with a growth systems expert.

ii. Why Your Account Based Marketing Strategy Needs HubSpot

Even the most detailed data doesn't mean much unless you have the tools to unpack and act on insights. Here's how HubSpot account based marketing tools increase your return on investment.

iii. What Are the Benefits of Cross Promotion to Sales Growth?

Cross promotion is one of the easiest and most organic forms of marketing. In essence, it can help you expand the marketing reach of your offers and services. Here's why you should be taking advantage of cross promotion.

Increasing Sales Growth and Revenue Without Compromising on Morale

You’ve likely caught on by now that a successful sales growth strategy isn’t a one stop shop, but a combination of efforts from multiple channels. Inbound marketing is another force which can have a powerful impact on your sales strategy, and works best in combination with other ongoing marketing efforts. Inbound attracts leads and customers via company-created internet content. This means that, instead of spending valuable marketing dollars competing for their attention in the wider marketplace, potential customers are drawn to you and your business with an already established interest in your product or service. Including inbound marketing in your sales arsenal compliments your sales growth, providing your sales team with warm leads and helping them to be much more effective in closing deals.

One of the most simple yet significant solutions to subpar sales growth is keeping your own sales team happy. High employee turnover can be detrimental to any aspect of your business, but particularly in sales where every employee that leaves takes a store of knowledge and experience about your customers with them. We’ve broken down the reasons why you might have a high turnover rate, and suggested ways to implement changes that will keep your sales team motivated and your sales growth rising.

In this section you've learned why keeping your employees happy leads to your business's success and how an inbound marketing approach can lead to sales growth. To read more on any of these topics, explore here:

i. 5 Ways Inbound Marketing Complements Your Sales Growth

If you're looking for better brand awareness and improved customer relationships, you might want to take a look at prioritizing your inbound marketing strategy. With inbound strategies in place, sales and marketing can fully support each other.

ii. How to Retain the Best Employees to Guarantee Sales Growth

Retaining high-performing employees is one of the most important things you can do for continual sales growth. Here's why your employees might be leaving and how you can stop the exodus at the source.