Plain and simple, if you don't have a good call to action, few leads will buy from you. What is the best way to sell from your website using an effective call to action (CTA). If you're already working with CTAs, do you know if they're working? Read on to find out what makes a good CTA and how to track its impact on your sales revenue.
What About Your Target Audiences?
If you have multiple target audiences, think about having different calls to action for each. Perhaps an e-newsletter sign-up for those DIY'ers and a free demo for an audience really thinking of buying. Consider your audience's interests and why they're on your site. Create new website content from that information.
A flashy website that doesn't tell them what to do, won't help you sell from your website.
Helping your website visitors navigate through your site and see the content they'd like to know more about is the key to nurturing them from a new lead to a customer. Give clear direction on what they can do next to get closer to solving their problem with your product or service. A good CTA means they're happy to give up their contact information to access the content. Within your CTA button or link text, tell them what your offer, incentive, and call to action are. Use CTAs that pair with the content they're engaging with. Are they looking for more details about a service? Make your CTA a free e-book that offers more detailed information.
Software such as HubSpot lets you track the performance of your CTAs. You can use it to see who has clicked and downloaded new content and from where. This information helps you know where to concentrate your efforts. For example, you can make sure you place well-performing CTAs on well-performing pages to maximize exposure to qualified leads.
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