--- title: "Content is Cash: So How Good Is Your Website Content?" description: How good is your website in comparison to the competition? If your web design is great, and so is your competitors'—what makes customers choose you? image: https://blog.tangiblewords.com/hubfs/Untitled%20design%20(44)-png.png --- #### SHARE [Share via Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.tangiblewords.com%2Fcontent-is-cash-so-how-good-is-your-website-content) [Share via Twitter ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.tangiblewords.com%2Fcontent-is-cash-so-how-good-is-your-website-content&text=Content+is+Cash%3A+So+How+Good+Is+Your+Website+Content%3F) [Share via Email ](mailto:?subject=Content+is+Cash%3A+So+How+Good+Is+Your+Website+Content%3F&body=https%3A%2F%2Fblog.tangiblewords.com%2Fcontent-is-cash-so-how-good-is-your-website-content) [Share via LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.tangiblewords.com%2Fcontent-is-cash-so-how-good-is-your-website-content&title=Content+is+Cash%3A+So+How+Good+Is+Your+Website+Content%3F&summary=How+good+is+your+website+in+comparison+to+the+competition%3F+If+your+web+design+is+great%2C+and+so+is+your+competitors%27%E2%80%94what+makes+customers+choose+you%3F) # Content is Cash: So How Good Is Your Website Content? February 23, 2011 |   2 minute read [Content Creation](https://blog.tangiblewords.com/topic/content-marketing-strategy), [Blogging for Business](https://blog.tangiblewords.com/topic/blogging-for-business), [Search Engine Optimization](https://blog.tangiblewords.com/topic/search-engine-optimization), [Growth-Driven Design Websites](https://blog.tangiblewords.com/topic/growth-driven-design-websites) ![Content is Cash: So How Good Is Your Website Content?](https://blog.tangiblewords.com/hubfs/Untitled%20design%20(44)-png.png) There's **[more than one reason to get a great website design](https://tangiblewords.com/)**. But if your web design and content architecture is great, and so is your competitors'—what will make customers choose you? ## **How will your clients choose you over your competition?** When your website makes the same promises as your competition, you are making it very difficult to convert customers. It should be easy for your website to turn visitors into customers. But your success depends on the quality of the content you offer on your website. **[Better website content builds trust](https://tangiblewords.com/blog)** because you demonstrate your knowledge. Even a good video starts with well-organized, well-written content. ## **Your website needs great text, more than a fish needs water.** One way to ensure your text is more likely to be read is to **[make your website more like a newspaper](https://tangiblewords.com/why-a-newspaper-and-your-website-have-more-in-common-than-you-think/)**. Headlines and Subheadlines let people quickly browse your information so they can start to make an informed decision about your brand. Secondly, make sure your [website content](https://blog.tangiblewords.com/why-you-shouldnt-buy-design-development-and-website-content-from-one-company) explains the best, [**most unique benefits** ](https://tangiblewords.com/what-is-the-difference-between-a-feature-and-a-benefit/)of your business. **[An external perspective](https://tangiblewords.com/copywriters-help-your-business-reach-your-ideal-custome/) **can really help you sort through all of your ideas and turn your website into reader-friendly copy. ### **Related Copywriting Articles:** 1. [Wouldn't It Be Nice To Attract More Of Your Ideal Customers?](https://tangiblewords.com/wouldnt-it-be-nice-to-get-more-of-your-ideal-customers/) 2. [Copywriters: Good Or Bad?](https://tangiblewords.com/copywriters-good-or-bad/) 3. [Danger: Do You Write Your Own Copy?](https://tangiblewords.com/danger-do-you-write-your-own-copy/) 4. [How To Improve The Impact Of Your Pitch, From The Start](https://tangiblewords.com/improve-your-business-pitchs-impact-from-the-start/) [![Sales Growth Checklist CTA button image](https://no-cache.hubspot.com/cta/default/2504218/28a599cf-2a5d-4cad-a891-c7b4e36e8b37.png)](https://cta-redirect.hubspot.com/cta/redirect/2504218/28a599cf-2a5d-4cad-a891-c7b4e36e8b37) ## Most Popular Blogs [![Want to Balance Work and Family? Try Remote Work](https://blog.tangiblewords.com/hubfs/beach%20view.jpg) Careers ## Want to Balance Work and Family? Try Remote Work ](https://blog.tangiblewords.com/balance-work-and-family-with-remote-work) [![How Does BeThere Immersive Use VR Job Training for New Hires?](https://blog.tangiblewords.com/hubfs/bethereimmersive.jpg) Cool Companies ## How Does BeThere Immersive Use VR Job Training... ](https://blog.tangiblewords.com/how-does-bethere-immersive-use-vr-job-training) [![#CoolCompanies: How Does The Bunkie Co. 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Make... ](https://blog.tangiblewords.com/the-bunkie-co) ### Topics - [Content Creation (298)](https://blog.tangiblewords.com/topic/content-marketing-strategy) - [Growth-Driven Design Websites (167)](https://blog.tangiblewords.com/topic/growth-driven-design-websites) - [Inbound Marketing (149)](https://blog.tangiblewords.com/topic/inbound-marketing) - [Sales Growth (139)](https://blog.tangiblewords.com/topic/sales-growth) - [Tangible Words (112)](https://blog.tangiblewords.com/topic/tangible-words) - [Search Engine Optimization (85)](https://blog.tangiblewords.com/topic/search-engine-optimization) - [Social Media Marketing (83)](https://blog.tangiblewords.com/topic/social-media-marketing) - [Hubspot (82)](https://blog.tangiblewords.com/topic/hubspot) - [Blogging for Business (75)](https://blog.tangiblewords.com/topic/blogging-for-business) - [Economic Development (64)](https://blog.tangiblewords.com/topic/economic-development-attract-investors) - [Events & Training (60)](https://blog.tangiblewords.com/topic/events) - [Company Growth Podcast (50)](https://blog.tangiblewords.com/topic/company-growth-podcast) - [Manufacturing (47)](https://blog.tangiblewords.com/topic/manufacturing) - [Tourism (46)](https://blog.tangiblewords.com/topic/tourism) - [Case Stories (42)](https://blog.tangiblewords.com/topic/case-stories) - [Email Marketing (42)](https://blog.tangiblewords.com/topic/email-marketing) - [Testimonials & Client Feedback (36)](https://blog.tangiblewords.com/topic/testimonials-2) - [Education and SaaS (23)](https://blog.tangiblewords.com/topic/education-and-saas) - [Google (21)](https://blog.tangiblewords.com/topic/google) - [Careers (20)](https://blog.tangiblewords.com/topic/careers) - [Cool Companies (20)](https://blog.tangiblewords.com/topic/cool-companies) - [Inbound Marketing Agency (19)](https://blog.tangiblewords.com/topic/inbound-marketing-agency) - [FAQ (16)](https://blog.tangiblewords.com/topic/faq) - [Alysha Dominico (13)](https://blog.tangiblewords.com/topic/alysha-dominico) - [Associations (7)](https://blog.tangiblewords.com/topic/associations) - [Food and Beverage (7)](https://blog.tangiblewords.com/topic/food-and-beverage) - [Revenue Operations (6)](https://blog.tangiblewords.com/topic/revenue-operations) [see all](https://blog.tangiblewords.com/content-is-cash-so-how-good-is-your-website-content#) ## TW Blog Sign-Up Learn more about how to grow your business and improve your sales team process. ## Related Blogs [Content Creation Blogging for Business Growth-Driven Design Websites ##### Blogs and Articles: How Each Impacts Your Website Content ](https://blog.tangiblewords.com/blogs-and-articles-how-each-impacts-your-website-content) [![Business Blog Series: 'Must Have' WordPress Plugins](https://blog.tangiblewords.com/hubfs/Imported_Blog_Media/All-in-One-SEO-Wordpress-Plugin1.png) Content Creation Tangible Words Blogging for Business Search Engine Optimization Growth-Driven Design Websites ##### Business Blog Series: 'Must Have' WordPress Plugins ](https://blog.tangiblewords.com/business-blog-series-must-have-wordpress-plugins) [![What is Web 2.0 and how to effectively use content in your business?](https://blog.tangiblewords.com/hubfs/Imported_Blog_Media/54561v2-max-150x150.png) Content Creation Tangible Words Blogging for Business Social Media Marketing Growth-Driven Design Websites ##### What is Web 2.0 and how to effectively use content in your business? ](https://blog.tangiblewords.com/what-web-2-0-effectively-use-content-business) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Tangible Words", "url" : "https://blog.tangiblewords.com/author/tangible-words" }, "dateModified" : "2024-03-20T18:30:17.432Z", "datePublished" : "2011-02-23T05:55:02.000Z", "headline" : "Content is Cash: So How Good Is Your Website Content?", "image" : [ "https://blog.tangiblewords.com/hubfs/Untitled%20design%20(44)-png.png" ], "mainEntityOfPage" : { "@id" : "https://blog.tangiblewords.com/content-is-cash-so-how-good-is-your-website-content", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.tangiblewords.com/hubfs/LogoTangibleWords-banner-2000px.jpg" }, "name" : "Tangible Words Ltd." } } ```