--- title: What Website Content Increases Sales? description: Website content that increases sales. Getting started, SEO, Keywords & Google, what to include, navigation for impact, ongoing strategy, maintenance. image: https://blog.tangiblewords.com/hubfs/Imported_Blog_Media/professional-copywriting-for-your-website-1-1-300x225.jpg --- #### SHARE [Share via Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.tangiblewords.com%2Fcreate-website-content-that-increases-sales) [Share via Twitter ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fblog.tangiblewords.com%2Fcreate-website-content-that-increases-sales&text=What+Website+Content+Increases+Sales%3F) [Share via Email ](mailto:?subject=What+Website+Content+Increases+Sales%3F&body=https%3A%2F%2Fblog.tangiblewords.com%2Fcreate-website-content-that-increases-sales) [Share via LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.tangiblewords.com%2Fcreate-website-content-that-increases-sales&title=What+Website+Content+Increases+Sales%3F&summary=Website+content+that+increases+sales.+Getting+started%2C+SEO%2C+Keywords+%26+Google%2C+what+to+include%2C+navigation+for+impact%2C+ongoing+strategy%2C+maintenance.) # What Website Content Increases Sales? November 15, 2017 |   9 minute read [Content Creation](https://blog.tangiblewords.com/topic/content-marketing-strategy), [Growth-Driven Design Websites](https://blog.tangiblewords.com/topic/growth-driven-design-websites), [Sales Growth](https://blog.tangiblewords.com/topic/sales-growth) ![What Website Content Increases Sales?](https://blog.tangiblewords.com/hubfs/Imported_Blog_Media/professional-copywriting-for-your-website-1-1-300x225.jpg) What website content increases sales? Sales-driving website content makes your offer instantly clear, builds trust fast, and guides visitors to one next step (book a call, request a quote, buy now, or download a lead magnet). The highest-converting sites combine conversion-focused copy (benefits, proof, clear CTAs) with strong SEO foundations so the right people find you—and then take action. This guide walks you through what to publish first, what to prioritize, and how to maintain your website content so it consistently generates leads and revenue. ## 🔍 Frequently Asked Questions (FAQ) 1 What are the most important website pages to increase sales? Start with a clear Homepage, a focused Services/Product page, a strong About page (credibility), a Pricing or "How pricing works" section, and a Contact/Book-a-Call page. Add case studies/testimonials as soon as possible. 2 How do I write website copy that converts? Lead with outcomes and benefits, make the offer specific, add proof (testimonials, results, logos), and include a clear CTA above the fold and throughout the page. Keep it skimmable with short sections and strong headings. 3 Should I prioritize SEO content or conversion content? Do both, in order: build conversion pages first (so traffic has somewhere to convert), then publish SEO content that attracts qualified visitors and routes them into those conversion pages with relevant internal links and CTAs. 4 How often should I update my website content? Review core pages quarterly and do a deeper refresh 1–2 times per year. Update faster when your offers, pricing, positioning, or target audience changes—stale content costs conversions. 5 What metrics tell me if my website content is increasing sales? Track conversion rate (form fills/bookings/purchases), CTA clicks, landing page performance, lead quality, and sales cycle impact. If you can, connect website conversions to revenue in your CRM to measure what actually closes. ## How to Get Started With Your Website Content** ** As with any large project, you need a plan. Before creating your website content, make a [checklist](https://tangiblewords.com/want-new-website-design-checklist/) of what content to include, and put the content-creation tasks in logical order. [Don’t forget to](https://tangiblewords.com/new-website-design-dont-forget-to/) check with your team for their requirements. ![create website content that increases sales](https://blog.tangiblewords.com/hs-fs/hubfs/Imported_Blog_Media/website-content-that-increases-sales-1-1-300x208.jpg?width=300&name=website-content-that-increases-sales-1-1-300x208.jpg)How do you know what content to include on your website? It helps to read the latest articles by industry experts for their recommendations. But, begin with making your [website purpose](https://tangiblewords.com/make-business-website-purpose-obvious/) obvious. A person who lands on your page should know who you are and what you do within a few seconds. In depth [target market research](https://tangiblewords.com/expert-buyer-personas-to-attract-customers/) will enable you to create detailed [buyer personas](https://tangiblewords.com/4-reasons-buyer-personas-improve-inbound-marketing/) that will help you understand how people search for your website, what information they want to find and how they will use that information. Check out a [website homepage review](https://tangiblewords.com/good-website-homepage-review-how-muckrack-com-uses-copywriting-techniques-for-a-better-user-experience-muckrack-com/) to see how other companies use content to create a [good website](https://tangiblewords.com/why-desjardins-has-a-good-website/), and use this information as a guideline to refine and prioritize your content checklist. ### **Be Sure to Think About...** #### **SEO, Keywords & Google** Design your website content around Search Engine Optimization to improve your search engine ranking. Your ranking is where your business website is placed on the results page of a Google search. Ensure you [manage links](https://tangiblewords.com/whats-the-best-way-to-manage-links-on-your-website/), use [powerful SEO keywords](https://tangiblewords.com/5-simple-secrets-identifying-powerful-seo-keywords/) and careful [keyword placement](https://tangiblewords.com/professional-keyword-placement-strategies-improve-website-seo/) to achieve a higher ranking. #### **Graphics & Videos** **Website content that increases sales** includes graphics, slideshows and videos to attract attention and keep people interested. It’s a great idea to create a [sales video](https://tangiblewords.com/creating-a-sales-video-better-get-copywriting/), because even a 5 second video will [increase website traffic](https://tangiblewords.com/how-a-five-second-video-increases-website-traffic/). #### **Lead Generation & Sales** Professional copywriting gets your [business noticed](https://tangiblewords.com/how-website-copywriting-ottawa-business-noticed-ahead-of-the-competition/) by stating the benefits of your product or service in a way that appeals to your buyer personas. Your website content should [generate leads](https://tangiblewords.com/lead-generation-company-website/) and capture, track and [convert website visitors](https://tangiblewords.com/convert-website-visitors-into-customers/) into customers. Use your website’s words to [sell your business online](https://tangiblewords.com/use-your-website-words-to-sell-your-business-online/). Track your results to help you learn how to [best sell from your website](https://tangiblewords.com/best-sell-website/). ## **Good Navigation Gives Your Website Content More Impact To Increase Sales** Review the following list when creating online content that increases sales and designing navigation.![professional copywriting for your website](https://blog.tangiblewords.com/hs-fs/hubfs/Imported_Blog_Media/professional-copywriting-for-your-website-1-1-300x225.jpg?width=300&name=professional-copywriting-for-your-website-1-1-300x225.jpg) - [Plan your website content](https://tangiblewords.com/dont-break-your-online-sales-cycle-plan-your-website-content/). - Meet the content [accessibility guidelines](https://tangiblewords.com/plan-your-content-to-meet-website-content-accessibility-guidelines-2-0-2/). - Familiarize yourself with  [Google rules](https://tangiblewords.com/keep-your-website-content-in-line-with-google-rules/). - Keep menus simple and easy to find with [user-friendly navigation](https://tangiblewords.com/determined-architecture-website-content-help-us-seo-user-friendly-navigation/). Use clear, open font, so menu options are easy to scan quickly. - Make sure you have [helpful website content](https://tangiblewords.com/helpful-website-content-lets-your-prospects-find-what-theyre-looking-for/) so prospects find what they are looking for fast. - [Include prices](https://tangiblewords.com/should-you-put-prices-on-your-website/) on your website (here are 3 reasons why). - Clearly state  the [features and benefits](https://tangiblewords.com/comparing-google-vs-apple-marketing-website-copywriting/) of your product/service. - Make your website [resources page](https://tangiblewords.com/make-your-website-resources-page-a-tool-not-a-placeholder/) a tool that visitors can use; not just a placeholder. To attract online customers, your content must include a clear [call to action](https://tangiblewords.com/how-to-use-inbound-marketing/), with an incentive to act now. This could be an email subscription form, a “buy now to receive 10% off” button, or a “click here to learn more” option. ## Ongoing Strategy & Maintenance For Website Content That Increase Sales Website content that increases sales over is an [ongoing investment](https://tangiblewords.com/improve-your-website-sales-potential/). Fit [new content](https://tangiblewords.com/how-to-fit-new-content-into-your-website-design/) seamlessly into existing content to keep your [website evolving](https://tangiblewords.com/know-keep-website-evolving/). Stay current with [best practices for website maintenance](https://tangiblewords.com/your-website-content-best-practices-guide-is-your-go-to-reference-for-website-maintenance/) and be sure to [spring clean](https://tangiblewords.com/spring-clean-company-website-increase-sales/) your content frequently. Consider that it may take [more than webpages](https://tangiblewords.com/more-than-webpages-to-make-an-impact-online/) to make an impact online. The rules of professional copywriting for websites are changing with innovations like [Google glass](https://tangiblewords.com/google-glass-website-content-changing/). The [future of websites](https://tangiblewords.com/what-is-the-future-of-websites/) points toward a scaling back of content, so every word  of your website content has to work hard to increase sales for your business. This makes it even more imperative to hire a professional content creation company, like Tangible Words, to help you maintain a [kick ass website](https://tangiblewords.com/maintain-kick-ass-website/). ## Add Website Content That Increases Sales [![New call-to-action](https://no-cache.hubspot.com/cta/default/2504218/697a5300-6008-4571-8b28-9bb328831dd6.png)](https://cta-redirect.hubspot.com/cta/redirect/2504218/697a5300-6008-4571-8b28-9bb328831dd6) Tangible Words can get you started by helping you make sure your existing website hosts content that increases sales, so you can do better business online today. ## Most Popular Blogs [![Want to Balance Work and Family? Try Remote Work](https://blog.tangiblewords.com/hubfs/beach%20view.jpg) Careers ## Want to Balance Work and Family? 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