Warning: not everyone can (or should) write website copy.
Trained copywriters are more than wordsmiths or journalists. Copywriters are sales-trained writers who help you sell more of your product or service. Doing anything other than using a professional, skilled, experienced copywriter could be costing you sales.
Copywriters see and believe in your business vision, helping you get great ideas out of your head and onto paper. Copywriters can succinctly communicate your businesses expertise better than you or your staff because they have an outsider's perspective. This allows a copywriter to hear what you and your staff have to say while still understanding the experience of the customer, then merge all that information into copy.
Even better, Tangible Words’ copywriters work as a team. You get more than two copywriters for the price of one: you get an experienced principal copywriter on every job. Tangible Words' literacy expertise lets your copy reflect how people read your documents and navigate through your pages and links, so your readers choose to buy from you more often.
Plus, using a website copywriter increases the professionalism of your brand. When the best parts of your brand are clearly communicated, your company will stand out online and in print.
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Read more about how to write website copy here:
Align Your Website Copywriting and Website Design
Website designers (layout, colour and image people) should always work with website copywriters (writers, editors and content strategist people)—and vice versa. Here's why...
Do too many links disrupt the reader and make them lose focus on your product? Find out here!
So now you know about how copywriting can help your business, what are you going to do about it? Why not request a free audit of your website.
