Google Keyword Tool Has Been Replaced with Keyword Planner

October 10, 2013 |   2 minute read

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Google Keyword Tool Has Been Replaced with Keyword Planner

Google used to have a free tool that almost everyone with a website used. It doesn't exist anymore, but there are alternatives. The good news is there are still plenty of opportunities to find out how well your website keywords perform. 

It seems the intent of the change was to promote having a paid ad account. Paid ad accounts do have their selling points, too. Here's how to understand the difference between Organic SEO versus Paid SEO Ads.

However, when you've relied on the Google Keyword Tool for data, finding another way to see how your content is performing can be difficult.

The good news is you don't need to spend money to boost your website rankings. If you have a small business, you can use Google Analytics for free. You just need to keep up with the rules and create your content in a way that gets you noticed online. Sometimes, it's not the amount of information you have—it's knowing how to use it effectively to promote your business that is the problem.

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Online software Semrush offers loads of data about your content performance with both free and paid opportunities.

Not only can you see how well your website is ranking now, but you'll also be given information about other keywords that are performing well in your industry. Plus, your chances of ranking better using these industry keywords. This helps you answer content creation questions like how many keywords you use. Or should I use long-tail keywords? How do I do it?

SEO software offers more than simply telling you what search words are good for your business. 

Here’s some of the information you can find out:

  • Which competitor uses what words, plus how well they rank with those words? 
  • What phrases are your competitors using that you’re not (but should start)? 
  • Which words rank in different areas of your target region?

If you're wary of venturing into the data-heavy world of SEO analysis, you can get help from SEO consultants.

Dig Deeper Into the Future of SEO and Make Better Decisions About Your Online Content

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