Content is the driving force behind your business. What better way to increase sales than to create content that your customers are asking for? However, creating content needs to be strategic and well-planned in order for it to be part of an effective sales process.
Knowing your goal is the best way to determine how to create your strategy, which means that you will attract more qualified leads and increase sales.
Your target audience is also called your buyer persona. It is important to clearly understand who you are targeting before you begin to formulate a plan. You will want to collect data on your target audience, such as their buying history, age or troubles they are facing. All of this data will guide your content creation strategy.
You need to decide what type of content is best for your target audience. For instance, if the buyer persona doesn’t tend to read blogs, consider a different type of medium. Look at the performance of current content to help decide what direction to take.
Content needs to be managed in order to ensure an adequate frequency of posts. HubSpot software is one example: it gives you a place to plan, create, publish and assess all of your content.
Now it’s time to actually start putting all of your amazing ideas into action.