Content marketing has exploded. There’s no other way to put it. In a few short years, the internet has gone from having millions of blogs to billions of blogs. For consumers, having access to a variety of blogs is a good thing. From a business standpoint though, the blogging world is becoming more and more competitive. What was once an underutilized avenue to attract extra readers is now a race between limitless competitors to reach that all-important first page of Google.
Neil Patel surveyed 183 mid-sized companies and found that most have an average of two full-time employees dedicated entirely to blogging, and ten or more contractors who write content intermittently. That’s how serious successful companies are taking content marketing.
But not every business has the resources to commit to two full-time content writers just to compete. The good news is you can outsource your content creation to an inbound marketing agency for much less.
On the other hand, you might be tempted to handle the content creation in-house. But before you do, let’s take a look at the optimal blog frequency per month to see significant results in sales and leads.
In the past we’ve advised writing 8-12 blog posts a month as the optimal number for success in content marketing. The problem is that as more and more business blogs fight for views and the competition increases, so do the number of blogs you need to write.
In 2019, the optimal number of blogs per month is 11-16. It’s also important to have at least 400 blogs in your archive. This seems to be a “magic number” as traffic starts to climb steadily once a blog has 400 or more posts in its archive. The good news is that if you consistently post 16 blogs a month, it will only take you six and a half months to reach this point.
If you struggle to produce even one blog post a week (because you’re doing your regular job at the same time), it will take you roughly 7-and-a-half years to reach the 400 posts you need to see your traffic skyrocket. No one wants to wait that long for their company to get the attention it deserves.
Hiring an inbound marketing agency to handle your content creation can remove a lot of stress from your content writing commitments. Your marketing team has other duties to handle, and they’d likely appreciate that someone else is looking after blogging and social media efforts. Not only will it save you work, but inbound marketing professionals are experts in their field. When you work with them, you know that each piece of content is going to be professionally written, and optimized both for search engines and your target audiences.
Tags: Blogging for Business